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Olympic Games: Marketing Inspiration Canadian Style.

Olympic Games: Marketing Inspiration Canadian Style.

by Miriam Hara | Jan 19, 2014 | Advertising, Latest

The Olympic Games are quickly approaching and brands are all out there with emotive and sports related advertising . No sooner have we recovered from ringing in the new year and all the holiday season advertising, we are now being served with heart tugging emotive...
Olympic Inspiration: The Pull of Emotive Advertising

Olympic Inspiration: The Pull of Emotive Advertising

by Lindsay Sleightholm | Jul 31, 2012 | Advertising, Branding, Business Success, Creative, Interactive

Even if you have no interest in sport, there is something about the Olympics that makes even the most athletically apathetic tune in and take notice. That something is the drive, determination and dedication of the Olympic athletes. These individuals train tirelessly...

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