As Visual Identity ambassadors, we examine the marketing data we collect through every filter imaginable; we look at trends and we anticipate shifts. We sort and analyze the information to death and it’s important that we do. What we’re doing is looking for truths,...
Are you on trend? In the creative field, being on trend or staying ahead of the trend curve is something that needs to be constantly monitored. As designers of packaging, creators of TV ads and developers of Social Media initiatives, being on trend is a must. … being...
Powerful product packaging. It’s not just about the product experience anymore. Today, even the packaging needs to be an experience. Powerful packaging requires more than a basic understanding of packaging fundamentals. It’s not just about being pretty and...
Developing packaging starts with the size and shape of the actual package. The format adds a point of differentiation that is key to consumer pick-up and sales performance. Product packaging is a marketing art. It must speak to the product it houses, tout its benefits...
Packaging design is not merely an essential part of branding in the world of retail products – it is the most important part of branding. Not only is it the first impression and provides the sales proposition but it must also close the deal… ultimately making...
