by Jenna Elberson | Jan 11, 2013 | Interactive, Latest, Social Media
Have you noticed you’ve been losing Twitter followers and you don’t know why? Did you work hard to gain your followers and find yourself struggling to keep them? Do you have numbers but a very small engagement ratio? If you’re losing followers, then there is a good...
by Jenna Elberson | Jan 4, 2013 | Latest, Social Media
It’s really interesting to examine how major companies compare to each other when social media becomes the interest. What makes for a good social media ranking? Any company can create a Facebook page or Twitter account. Getting people to interact is another...
by Jenna Elberson | Jan 3, 2013 | Branding, Latest, Social Media
My Reddit cake day (the term used for 1 year anniversaries) is almost upon me. Having been on Reddit for almost a year, I thought I would take the opportunity to immerse myself more into Reddit – not as a community member, but as a marketer. It’s important when...
by Matina Singh | Dec 21, 2012 | Branding, Business Success, Interactive
In the age of technology one really must question the effectiveness of in-store POP. In the recent POPAI’s 2012 Shopper Engagement Study, it states that the in-store decision rate has climbed from 70% in 1995 to 76% in 2012. Can’t believe it right? Although initially...
by Miriam Hara | Nov 30, 2012 | Social Media
Social Media Understood: 33 biz-ims you need for social media success Thinking of making your business social? Not sure what it takes or how to get started. Beneficial to anyone or business with an online presence, Social Media Understood will assist you in your...
