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Blog: Hoopla

Brand Icon

A Brand Icon: Coke bottle still in great shape 100 years later!

The building of a brand icon “When Andy Warhol wanted a shape to represent mass culture, he drew the [Coca Cola] bottle and when Volkswagen wanted to celebrate the shape of the Beatle, they compared the car to the bottle.” Excerpt from the Coca Cola Journey™: Celebrating 100 years of the Coca-Cola bottle. How has the […]

Visual Identity

Visual Identity: which brands are making it real?

As Visual Identity ambassadors, we examine the marketing data we collect through every filter imaginable; we look at trends and we anticipate shifts. We sort and analyze the information to death and it’s important that we do. What we’re doing is looking for truths, looking for what’s real and what resonates with consumers. But as […]

creating trust

Creating Creative: A matter of trust.

Clients who are involved in the client agency relationship do not realize that they have a direct impact on the creative their agency produces. We hear so much about agencies and their creative prowess and how ‘the creative’ talent establishes its reputation. But there’s hardly any mention of the trust factor and how that directly impacts the […]

BLOG_On_Trend

On Trend: Are your new ideas already passé?

Are you on trend? In the creative field, being on trend or staying ahead of the trend curve is something that needs to be constantly monitored. As designers of packaging, creators of TV ads and developers of Social Media initiatives, being on trend is a must. … being on trend really means being next to the minute or […]

product_packaging

Powerful Product Packaging: 7 tips to get it right!

Powerful product packaging. It’s not just about the product experience anymore. Today, even the packaging needs to be an experience. Powerful packaging requires more than a basic understanding of packaging fundamentals. It’s not just about being pretty and persuasive with packaging, it’s also about being practical. … powerful product packaging design can be likened to a powerful social media initiative As you may have guessed […]

Google Logo Alphabet Soup

The new Google logo: It’s an alphabet soup of opinion

Rah-Rah, Google! Give us an ‘E’ (but make it crooked!). Gotta LOVE that crooked ‘e’ in the new Google logo. It’s so Google! Irrepressible, playful. I hear it’s annoying people. They want to straighten it. Personally, I think it’s perfect. Think about it. Leaving the ‘e’ crooked speaks volumes about Google’s personality. Not everyone agrees with me, Twitter Users Think Google Copied […]

Creative Routine

A slave to routine or ritual? You’re in great company!

Do you have a creative routine or ritual? If you’re creative, work in the creative field, or simply find yourself a slave to routine or ritual, read this book: Daily Rituals. How Artists Work, by Mason Currey. You’ll feel better about it all — your procrastination, your late-night working habit, the note pad beside your bed on […]

ValueAdded

Value Added: where’s the value?

Is the concept of ‘value add’ or ‘value added’ overused? Perhaps it’s more correct to ask, is it misused? Has ‘value added’ become like the tipping issue? Many of us tip automatically, whether it’s deserved or not. Has the term ‘value add’ become interchangeable with just doing a good job, or simply meeting expectations, not exceeding […]

Two-way Fit

Things your new creative hire absolutely needs from you!

I’ve blogged about 7 Things I absolutely Need in a New Creative Hire and my slightly tongue-in-cheek 7 Quirky Questions to Ask a New Creative Hire, but there is another important viewpoint to consider – that of the person you’re hiring. What does the person you’re thinking of hiring absolutely need in order to say […]

BLOG Creative Respect

Creative Respect: I wish I had thought of that

Peer to peer recognition is the most flattering of flattery. There is no greater compliment than those uttered by peers. Being creative is not owned. Although not all people will agree with this, I believe it’s a talent that is given to each an everyone of us, although it is exercised in different ways.  That […]

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