by Matina Singh | Jan 23, 2013 | Branding, Design, Latest, Marketing
So your business made it off the ground, you’re generating revenue, but you’ve hit a roadblock with your growth and revenue. Perhaps it’s too niche or misleading, or tied to a geographic location – what to do? Re-branding your company requires careful consideration...
by Miriam Hara | Dec 24, 2012 | Branding, Business Success, Creative, Design
I will start this post by saying that this is not a jab at technology nor is it a rant on how business is being conducted today. Promise! Over the last 5 years the way business is being conducted has changed significantly, placing a strain on business relationships....
by Lindsay Sleightholm | Dec 17, 2012 | Advertising, Business Success, Creative, Design
Marketing and Design must work hand-in-hand. It really doesn’t matter if you have the best creative in the world; without a solid strategic plan to back it up, the message won’t see its full potential. Likewise, if the creative is overlooked for the...
by Miriam Hara | Dec 4, 2012 | Branding, Design
Developing packaging starts with the size and shape of the actual package. The format adds a point of differentiation that is key to consumer pick-up and sales performance. Product packaging is a marketing art. It must speak to the product it houses, tout its benefits...
by christine | Nov 9, 2012 | Advertising, Branding, Business Success, Creative, Design
As a creative person, passionate about digital media, graphic design and the visual arts, colour has always been an important factor in my work. How colours interact with each other or to a specific object can be significant especially in design. The same can be said...
by Lindsay Sleightholm | Nov 8, 2012 | Business Success, Creative, Design
There are many questions in life that we are faced with that have yet to be answered. Some of those are: What came first, the chicken or the egg? Is the sky blue? And, is graphic design art? Most people have an opinion on all of these, but there remains no definitive...