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Have Market-Sense

Have Market Sense

Have Market-Sense

A wise marketing strategy can’t be entirely mechanical. Yes, doing your homework is involved. Getting a good plan in place is essential – but don’t ignore your gut. Intuition is key, and when you think something isn’t right, is a little off, you have to go with it. Common sense isn’t that common.

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Your client is king, so if they would like things done a certain way it’s one thing. But don’t be afraid to exercise your expertise. It is a partnership venture, and your experience in marketing sensitizes you. Don’t ignore that sense.

Some ads can be found offensive, and sometimes marketing humour can take a wrong turn. What works, and what doesn’t, will not have any general terms – it all changes depending on your target. It generally comes down to ethics and reason which can change and are in constant cultural flux, so make sure you get to know your target well.  You must also immerse yourself in today – stay on the pulse of taste and trends as they evolve. The aim in marketing is never to blend in, use your knowledge to captivate.

Some people just naturally snap into it, but you can improve your marketing-sense – plain exposure. It takes time to develop that wisdom and insight, so young ad underlings – stay on top of the game and you will market-age well.

Miriam Hara

Author: Miriam Hara

Miriam is the Chief Creative Officer and co-founder of 3H Communications Inc., a full service branding and advertising agency. Her experience has enabled her to bring together strategic business savvy with an all-encompassing creative vision to product and service marketing, which she shares here, in her many posts. Join the conversation, register here. Miriam’s own brand of marketing experience and expertise is the basis of her marketing ebook series including Content Creation Understood, the most recent addition. Download it here. You can also find Miriam on Google +.

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