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Social Media Strategies

Social Media Strategies

Social Media Strategies

Social Media Strategies.

If you are reading this post, odds are you are savvy with several social media platforms and know how to post on Facebook, write a Tweet, post a pin, upload a few photos, share some links, re-tweet, post onto YouTube and are connected with your business colleagues through LinkedIn and Google +.

Odds are you are also extremely busy, and time is a precious commodity for you, and you know that you likely need to spend more time on your social media strategies to better analyze the social media platforms that you are using.

Firstly, be sure to download a campaign management program such as whereby you can set-up and design some great blogs, e-books, and/or a strong email marketing  ad campaign.  The beauty and ease of these programs is that you can share them across multiple platforms and social media applications such as Facebook, Delicious, LinkedIn, Google Plus, Pinterest, Redditt and Stumble Upon with a simple click.

Do some homework:

But before you do this be sure to do some homework with Google Ad Words, so that you can increase your SEO and  also do some investigating on the products and/or topics that you are writing about.  Again the purpose here is to apply your social media strategies to you blog, your web pages, your e-books, and e-campaigns.  It is really important to look for Google Ad Words that have a strong searchable rankings and will optimize your campaign and overall website ranking so that you are climbing the SEO ladder!  Again there are many programs out there to analyze your website url performance, and Alexa is a great tool for starters!

Google Analytics & Social Media Metrics:

Be sure to take 20 minutes to acquaint yourself with Google Analytics and set this up for your company website.  Install the tracking code and set some goals for your marketing team to review in a weekly and monthly basis. Again, this will help you set some base lines, and be able to measure  the effectiveness of your social media strategies and campaigns.  Facebook has a great tool called Page Insights that will give you important metrics on your social media community and how engaged they are with your brand.

Word Press:

Another great blogging and web design program is Word Press, as it is helps you map out your blog or web pages with post titles, meta descriptions, robots Meta configurations  – an experienced web designer can help you go through all of this but it is vital that these configurations are done properly to optimize your website ranking. Yoast offers more insight into your blogs and web pages and really is the litmus test for you!

Social Media Strategy:

Strategy…Strategy…Strategy! The most important thing we want you to take home with you today for your marketing team is to make sure you have a Social Media Strategy as a complement to your Annual Marketing & Communications Plan.  Be disciplined, measure everything and make sure you take time to learn the latest technology out there to keep your brand alive!


Suzy Godefroy

Author: Suzy Godefroy

A seasoned strategic marketing and event planner for over 20 years. Specialized areas include retail, culture, sport, tourism and destination marketing.

Comments ( 7 )

  • How to Acquire Paying Customers using Target Market Social Media and do so without facing competition – Here’s a path that can work
    Because the web is now the new and powerful “word of mouth” knowing how to leverage its many social media aspects to reach and influence the target audiences groups & discussions where your prospects “hang out” is critical for growing business.
    Its also how, without any competition, you become the “go to guru” in the right target audiences, get called and acquire paying customers via the web.
    I use the following with my clients to help them gain that all important “go to guru” strategic position with genuine prospects and the right target audiences:
    Look at these key issues in strategic positioning, messaging, understanding your target audiences and actual selling approaches that need to be addressed to get YOU sales:
    • Where is my target audience? Who are they? Where do they “hang out” online?
    • What do they care about?
    • How do they source?
    • Where do they go for industry updates and information and how do you get featured “there”?
    • How do I think from the point of view of my target audiences so I can relate and connect?
    • What do I specifically “say” that can instantly capture the targeted audiences, prospects so they want to talk
    • How do I differentiate myself from the pack so i get called?
    • How does my target audience evaluate issues and solutions?
    • How can I define my key audiences and position to be of service to each audience so they want what I offer?
    • How do I become a featured speaker at events and establish my position as a go to expert?
    That reveals where target audiences are, where their “influencers” are and where you should be active via articles, social media, blogs, email, newsletters to create a “go to” national presence and reputation.
    Next, using what you found, apply 2 key sales axioms as the road map for tapping into what you learned, using/leveraging each identified path and for messaging accordingly in each avenue you found that can create calls, buyers, get attention and position you as the go to source:
    * Axiom #1: People do things for their reasons, not yours.
    * Axiom #2: Imagine the prospect has a sign on his forehead that says “so what?”
    These two principles guide the selling process, whether in letters, emails, your web page, blog or in person. If you remember these two axioms, your sales reach outs and what you say in them will come out as grabbers and connectors with issues and concerns that prospects interested buyers have, not as product pitches and then link/position what you “offer” as a way to solve those issues.
    Understanding this thinking in target markets and constructing your reach outs based on the 2 sales axioms can get you the desired national presence and reach that you want plus the all important interested “real” prospect that you want.
    Neil Licht, Managing Director, HereWeAre (508)-481-8567

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