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Foursquare Another Tool or Just a Fad?

Foursquare Another Tool or Just a Fad?

Foursquare is one of the latest players in the social media market, quickly catching a following of over 6.5 million. The mobile-based program has been marketed as a game.  It leverages itself as a social networking platform using “check-in” to local venues to gain...
Reach and Research… Not To Be Confused

Reach and Research… Not To Be Confused

Many marketers believe that the internet has replaced classic research methodology. The interactive/digital arena has allowed us different channels or more accurately, a different way to approach research. The age of online surveys is upon us- with its panel...