by Jenna Elberson | Mar 26, 2013 | Business Success, Latest, Social Media
You have a great Facebook, Twitter, Google+ and Pinterest page. Your timeline photo, background image and profile pictures are eye catching. Your brand is engaging your fans/followers with compelling content, because as we know content is king. You have all the...
by Miriam Hara | Mar 11, 2013 | Advertising, Branding, Business Success, Creative, Latest
Suffice to say that in any business, client happiness amounts to a happy business– your business. In the advertising world where business marketing meets conceptual communications …objectives, strategies and creative all need to be integrated to provide the one...
by Lisa Wedmann | Mar 8, 2013 | Advertising, Branding, Creative, Design, Latest
Adrien Gagnon, the Quebec Natural Health Products provider for over 60 years, found themselves losing their market, their leadership and their relationship with Quebecers. As such, they needed to reposition their brand to the Quebecer of today, providing a...
by Jenna Elberson | Mar 8, 2013 | Advertising, Branding, Business Success, Interactive, Latest, Social Media
The “Trend”. More brands are turning to social media to reach more of their customers through trending, they are not realizing the impact 1 tiny misspell or mistake can make. Already in 2013 we have seen many social media fails. While they bring in a good...
by Lisa Wedmann | Mar 6, 2013 | Branding, Business Success, Interactive, Latest
In this business, we all want to keep our clients happy. Yet in this busy, fast paced go go go world, one key component is lacking – listening! Instead of hearing what our clients are saying, we are so eager to “sell” our latest idea, fix a problem or answer a...