3H - The creative marketing agency
  • ABOUT US
    • THE STORY OF 3H
    • OUR SERVICES
    • CLIENT KUDOS
  • OUR WORK
  • CONTACT US
Select Page

“Trend” Carefully – 3 Big Social Media Fails of 2012

by Jenna Elberson | Mar 8, 2013 | Advertising, Branding, Business Success, Interactive, Latest, Social Media | 0 comments

“Trend” Carefully – 3 Big Social Media Fails of 2012

The “Trend”. More brands are turning to social media to reach more of their customers through trending, they are not realizing the  impact 1 tiny misspell or mistake can make.

Already in 2013 we have seen many social media fails. While they bring in a good laugh for the public, for the brands or companies it can be hugely embarrassing and worse.

Some of the biggest mishaps of 2012 were awarded with a SUXORZ awards at the New York social media show.  Yes, just like the Razzies  which are awarded for the worst movies of the year, prizes are now awarded for #socialmediafails!

Here are just a few of the recipients…

Belvedere Vodka

Belvedere thought it would be great to throw their hat into the meme ring. But when your fans mistake your “meme” as a promotion for rape an apology just doesn’t cut it.

 

 

Credit: SUXORZ

Tip: Think it through. When attempting a comical ad piece, think about your audience and what your brand is trying to convey. Ask yourself what is the goal of this promotion and go from there.

Susan Boyle

They say any press is good press. For Susan Boyle, her trending hashtag was the talk of twitter (and won her an award). #Susanalbumparty was one of the top trending topics last year. If you can’t see why… look harder.

Tip: Pick more than 1 hashtag option. When thinking of trending a topic, pick a few options to find the perfect fit for your campaign or promotion. Proof read twice, then a third time, even five times.  Then have a group of people review them to. Fresh eyes are always helpful.  The goal is to choose a hash tag that is legible and easy to understand.

McDonald’s

Look before you leap should be the motto for all social media campaigns. McDonald’s attempted to engage their followers by asking for heartwarming stories with the trending hash tag #McDStories. The hashtag quickly trended with negative stories and backlash and the campaign was pulled after 2 hours.

 

 

 

 

Tip: Understand that people like to complain more than praise. Tread carefully when asking for feedback or any type of response on Facebook, Twitter or Google+.  Word spreads quickly in the age of social media.

Know of any other social media snafus. Please share them here!

Categories

  • Administration
  • Advertising
  • Agency
  • Branding
  • Business Success
  • Communications
  • Content
  • Creative
  • Deadline
  • Design
  • E-Commerce
  • Events
  • Interactive
  • Latest
  • Management
  • Marketing
  • Miriamisms
  • Objective
  • PR
  • Problem Solving
  • Social Media
  • Tomato Tips
  • Uncategorized
3H COMMUNICATIONS INC.
HQ: 277 Lakeshore Road E, Suite 209, Oakville, ON  L6J 6J3, 905-338-8177
SALES OFFICE:
140 Broadway, 46th Floor, NY, NY 10005, 416-729-2648
EMAIL: info@3h.ca
Marketing Understood Ebook
Branding Understood Ebook
Social Media Understood Ebook
Re:design Ebook
Content Creation Understood Ebook
Privacy
Careers
Blog
Contact us
  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Instagram

Est 1988 | © 2022 3H Communications Inc.