Every year, graphic designers, interior designers, beauty experts, fashionistas, and even homeowners excitedly anticipate one crucial announcement: The Colour of the Year. Pantone and respected paint manufacturers reveal their picks every year. This literally sets the tone (pun intended) for the clothes we wear, how we decorate our homes, and even what colours might creep into our branding palettes. It’s a global phenomenon with a mix of psychology, art, and consumer trends that leaves an undeniable mark on everything around us. So what are we to expect for the 2025 colour of the year?
A Warm Hug in Colour Form for 2025
This year, we are finally out of the fifty shades of grey! (hallelujah) In 2025 we are sinking into the warm and cozy tones we have all been craving. Miriam Hara recently wrote an article about the “word of the year in 2024” if you didn’t get a chance to read it yet, the stand out word is “brain rot”. Now, if that is any indication of what 2024 was, I would say we all deserve a little comfort in 2025. Enter Pantone’s Mocha Mousse, a colour that feels like a giant mug of warm cocoa for your walls, wardrobe, and branding materials. After a year of mental overload, who wouldn’t want a big, warm hug in the form of colour?
Not only is Pantone delivering the cozy vibes, but Benjamin Moore also unveiled Cinnamon Slate, a soft blend of purple and brown that’s equally soothing. Sherwin Williams and Glidden, are also leaning into purples—Purple Basil, anyone? Coincidence? We think not! As a brand that proudly wears purple #PurpleCulture we’re loving this subtle nod to our favourite hue.
The Branding Connection in 2025
It’s amazing how the 2025 colour of the year seeps into branding strategies. These cozy hues speak volumes about what consumers might be craving. Perhaps a little less “brain rot” and a little more warmth, sincerity, and connection. It’s a reminder that colour isn’t just aesthetic; it’s emotional. Maybe this is the year to lose the cold, corporate blues for a touch of Cinnamon Slate or a hint of Mocha Mousse. After all, cozy isn’t just a look; it’s a feeling.
So, whether you’re designing a logo, refreshing your home décor, or just shopping for your next fabulous sweater, remember: the colour of the year is more than a trend. It’s an invitation to embrace the mood of the moment, one warm, soothing hue at a time.