by Christine Marr | Jul 9, 2012 | Advertising, Branding, Business Success, Creative
What’s in a brand positioning statement? In clear terms, it defines your company’s direction… and actually acts as a compass through growth opportunities and changing market conditions. It is the critical platform for all communications. Without...
by Christine Marr | Jun 21, 2012 | Advertising, Business Success, Creative
Creativity is not a gift possessed by few. I can just hear the combined outcry from all CPs (Creative Professionals)! According to Jonah Lehrer, in his book “How Creativity Works”, creativity is a thought process that we all can learn. I tend to agree...
by Christine Marr | Jun 11, 2012 | Branding, Business Success, Interactive, Social Media
Are you going app-crazy? How many apps do you have downloaded on your iPhone, iPad, Blackberry or Android? Surely you’ve contributed to the latest stats that I’ve been hearing… to date, Apple has surpassed 25 billion (BILLION) apps downloaded, and...
by Christine Marr | Jun 6, 2012 | Branding, Social Media
It used to be that the purpose of a blog was to state your opinion or viewpoint to those people who connected and linked with you…. so that like-minded people could join in a conversation and contribute to the dynamics of the discussion. This is still true and...
by Christine Marr | May 11, 2012 | Business Success, Interactive, Social Media
Can images increase your content marketing results? Retain reader attention? Improve brand loyalty? Can they even help achieve better search engine ranking? Let’s look at Instagram. Instagram is a free photo sharing program that allows users to quickly edit and...
