Our blog is our journal, our forum, and our critique. We share thoughts, ideas and opinions.
Blog: 3H Hoopla
Delivering Great Packaging Design
Packaging design has always been touted as the "art of art". If a designer can make it as a packaging designer, they can make it anywhere! Developing great packaging design is essential for any brand. Often the package is the only advertising a product does while...
Social Media, a has-been? Already?!
Could it be that corporate social media has seen its day in the sun? Only a few short years ago social media growth was exponential. Now it's slowing down – almost to a crawl. Yet the explosion of the social media channel caused major corporations and small businesses...
Creative Integrity: A few tips for keeping it intact
In order to maintain creative integrity when discussing concept ideas with your client, it’s paramount to listen to what they are not saying. The art of listening has long been deemed as the key to success in any sales situation. And that is very true. The same is...
Your Advertising Agency: Soul Mate or Dead Weight?
How do you determine if your branding and advertising agency is your true soul mate? In today's fast-paced market conditions it's important for your agency to be part of your marketing team. What makes a branding and advertising agency a true partner? In order to come...
Marketing Pitfall #3: Same old, same old.
In today’s business environment it is increasingly difficult to carve out an edge. So it’s understandable that when something works, one might continue to do it on an annual basis – and that’s a marketing pitfall prevalent in many businesses. Marketing complacency is...
Marketing Pitfall #2: Not taking marketing seriously
If you're the owner of a business that is 5 years or older, you are obviously doing many things right. It takes real know-how to keep a business sustainable. Good for you – no, great for you! Many businesses never make it past the 5-year mark. So how do you...
Marketing Pitfall #1: Talking to Yourself
The most common marketing pitfall that brand keepers make that I have come across is “talking to themselves”. I am not eluding that I have never fallen into that marketing pitfall myself. However, I believe after years of training against “talking to myself”, the...
Practice Business Love
Just in time for Saint Valentine’s Day, here’s a post about business love! Business love: Does it have a place in the work-life balance mindset of today's business environment? There are many times while in the process of interviewing potential employees, I hear about...
Brand Maker or Brand Keeper?
What type of marketer are you really? Are you a brand maker or a brand keeper? Is there a difference? Before going any further, I would like to point out that there is no shame in being one or the other – Brand and business need both. In the era of personal branding,...
Social Media Blogging: Easy Come, Easy Go?
Social Media blogging has become very accessible for businesses. With the advent of easy to implement content management site systems such as WordPress, the business blog is now a staple on many business's websites – ours included! The business blog has provided one...