Our blog is our journal, our forum, and our critique. We share thoughts, ideas and opinions.
Blog: 3H Hoopla
Social Respect: Achieving it. Earning it.
What is social respect? Social respect is about gaining credibility and earning trust from others through the use of social media. Social Media – so much hoopla (excuse the pun)! Businesses and those who manage brands and products are now are realizing that social...
Brand Foundation: Take care!
When is it time to tear down your brand foundation and build a new one? Maybe the question should be: Is it time to build a new brand foundation? With this challenging and opportunistic economy, the changes and turnover within a brand's marketing team are increasingly...
Online Security: Is it a myth?
Is our expectation for Online Security unrealistic? Considering the speed of technology and information, by the time you read this it may already be old news. After Jennifer Lawrence and other celebrity iCloud accounts were hacked resulting in leaked nude photos, I...
Designing Digital Properties For Business
Designing digital properties is more important than ever for business, and no matter what industry you are working in you should make sure that you understand it and know how to work with it. This is especially true if you are designing digital products because you...
Flexing Creative: Increase Brand Value
Brand value is based upon the sum of all its parts. Those parts are: a brand name, its marketing, the relationship the brand has with its target base, its intent and its history. Additionally, to a large degree brand value or brand equity is based on its level of...
Web Design: Tiny Factors that Make a Big Impact
Web design doesn't only mean website design. If you're creating any digital product, be that a website, an app or even an eBook, then you may find that the temptation is there to rush out your final product and to 'make do' with work that doesn't represent your very...
Brand Marketing: Making a Mark Effectively
Brand marketing, figuratively speaking, has always been about placing a "stake in the sand". Literally, this means determining a stance composed of strategy, a slew of tactics and the commitment to stay the course. However in today's workplace and at today's speed of...
Is Your Personal Brand Drowning? Know the Signs
Who you are and how other people see you are sometimes two completely different things. Have you ever been surprised by seeing a celebrity behave differently than you had them pegged? Their personal brand, the self they sell to the public, was convincing enough that...
Brand Character: Adding layers
The year is 2014 and the way brand character is now defined is quite different from 5 years ago. Brand value on an emotive and creative level has always been about brand character, or as some often call it, brand persona. In days gone by, the shaping of brand...
6 Design Tips That Will Help Your E-Commerce Store
Anyone who builds an e-commerce store can't expect to make money without a good fight. I've shown them some website design tips they should implement if they want to increase their chances of making a lot of sales. Anyone can build an e-commerce store because there...