Our blog is our journal, our forum, and our critique. We share thoughts, ideas and opinions.
Blog: 3H Hoopla
Content Creation: Part of Company Culture
Content creation is used by businesses to showcase their expertise, know-how and provide useful information to their potential target. Many businesses have had to play catch up and in order to "get into social media" have hired an in-house content marketing...
Leveraging with Mobile Application Development
When we think about a Mobile Application, the first examples that might come to mind may be: Instagram, Angry Birds, or Whatsapp. While some applications are great for socializing and passing time, there is a lot of opportunity for apps to make life easier; to...
Leadership: What it Takes to Succeed
I started at 3H not too long ago – and during my job interview with Miriam Hara (Partner, 3H Communications), I already got the sense that she was a force to be reckoned with. I’ve worked with quite a few female executives in leadership roles over the past decade and...
SEO Strategy: How Important Is It?
I’ve always enjoyed analytics and learning about online behaviour; like what interests my readers and what type of content is most engaging. Analytic tools such as that provided by Wordpress.org, Google Analytics, and Alexa.com are all great for understanding what...
Manage Projects or They’ll Manage You
Project management is the ability to manage projects, and it is a true artform. It seems like such an easy task to do, but it isn't. In today's fast paced environment, staying on top of the many demands, isn't as easy at is sounds. True, some industries are more...
Client relationships: Creating Success
Developing successful client relationships has never been "easy" work. At 3H, we have had the privilege of having worked with some great clients over the last 25 years. It’s always a pleasure... at least mostly! We have had the opportunity to create successful...
Retail Marketing: Be Seen and Heard
In the saturated world of retail marketing, how can you ensure that you will be seen and heard? There has been a noticeable shift in Retail space over the past five years: a face-lift, if you will, on mass retailers such as Hudson’s Bay Company (HBC), Holt Renfrew,...
Cause Marketing: Why it works
In my opinion cause marketing is the most satisfying type of marketing for any business, large or small. It's a chance to help their favourite charity and enables businesses, ultimately, to make money. What is cause marketing? At its simplest form it’s the request for...
Communication in the Social Age
Communication is key. In all of our relationships, the ability to effectively communicate is crucial to the success of overcoming obstacles. So what do we do when the forms of communication have changed drastically over the past two decades: from conversations over...
Content Creation Strategy
There's much ado about content management these days. In fact, it's the new buzz word in the social media and marketing landscape. With so many business and brand managers just grappling with the ever-changing dynamics of the worldwide internet and what it means for...