Our blog is our journal, our forum, and our critique. We share thoughts, ideas and opinions.
Blog: 3H Hoopla
Olympic Games: Marketing Inspiration Canadian Style.
The Olympic Games are quickly approaching and brands are all out there with emotive and sports related advertising . No sooner have we recovered from ringing in the new year and all the holiday season advertising, we are now being served with heart tugging emotive...
Business Blogging Blockbusters
Business blogging, or what has now been coined as content marketing, has increasingly become a good source of networking for businesses. As I sit here, ready to write my first blog post of 2014, I am aware of how difficult it is to constantly provide valuable...
Social Strategy: What Works?
A Social Strategy is one that every business should implement -- given that we're well into the digital age, it would be a bad business choice to rule out altogether. Given that you do decide to approach the Social Strategy challenge, there are aspects to every...
Megaupload: Guilty or Not?
In a generation of file-sharing, we may find that the lines that separate innocent enjoyment and online piracy to be a bit blurred. First, it was Napster that took a major hit in 2001 when record labels went after the file-sharing giant for copyright infringement that...
Pinterest Marketing: Business or Pleasure?
I remember when Pinterest was first getting popular and served as one of the biggest distractions when I was trying to study for exams. I liked the humorous posts and fashion boards. A few years later, my friends started getting married and Pinterest was an excellent...
Measure Your Success in 2014
It’s common at the end of each year to reflect upon what happened, what worked, and what we can learn from. In our personal lives, we make resolutions to improve certain areas that aren’t up to par – so why should it be any different for your business? It isn’t good...
Success: Work Smarter, and Harder
I was once told by a friend that success is to "work smarter, not harder" -- what she meant by this, was that it isn't impressive to be the last person to leave the office if it's because it takes you 12 hours to complete a task that might only take 5 hours for...
2013’s Most Innovative Companies
Innovation can be defined in many ways. You can deliver innovative design or an innovative user experience. In any scenario, innovation stems from the desire to either create something unique and original that has never existed before, or to take an existing product...
Hiring for Social Media Consulting
If you’re a company that’s looking to hire for Social Media Consulting, there’s a lot to consider prior to engaging with a consultant. Understandably, without a clear understanding of how social media exactly works, hiring on outside source may seem daunting. For...
Content Creation: Get found in 2014
2013 was a big year for anything and everything that was content, social and digital. There was much talk about responsive websites; on how Google changed its algorithms to include phrasing structure; and what I feel is the most important, is how keywords (SEO) have...