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Our blog is our journal, our forum, and our critique. We share thoughts, ideas and opinions.

Blog: 3H Hoopla

Business Opportunities: What’s luck got to do with it?

Business Opportunities: What’s luck got to do with it?

“I’m a great believer in luck, and I find the harder I work, the more I have of it.”  Stephen Leacock, Canadian writer and humourist Canada’s Stephen Leacock had it right way back when. In his typical satirical style, he was saying: we make our own luck. We certainly...

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Chat Slang: Is it the new business casual?

Chat Slang: Is it the new business casual?

Chat slang is no longer just about the kids; it’s not even about the rest of us ‘getting down with the kids.’ It hasn’t been for quite a while! Hard to believe, but texting has been around for 23 years The first text message was sent in 1992 by a 22-year-old test...

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A slave to routine or ritual? You’re in great company!

A slave to routine or ritual? You’re in great company!

Do you have a creative routine or ritual? If you’re creative, work in the creative field, or simply find yourself a slave to routine or ritual, read this book: Daily Rituals. How Artists Work, by Mason Currey. You'll feel better about it all — your procrastination,...

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The Persuasive Power of MORE

The Persuasive Power of MORE

Most of us want more: more time, more fun, maybe more money, more apps and upgrades to help us do what we do faster and more efficiently, more stuff to help us minimize chores we hate doing. I believe in ‘more,’ I do. (I want to take more trips!) If something can help...

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Great Content Creation: Good ingredients matter.

Great Content Creation: Good ingredients matter.

Great Content is King! Social Media is our current best friend. It allows us to talk regularly about our businesses (and ourselves) to anyone who’s interested. And there’s the rub: “anyone who’s interested.” The aim of great content creation is to get people...

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Value Added: where’s the value?

Value Added: where’s the value?

Is the concept of ‘value add’ or ‘value added’ overused? Perhaps it’s more correct to ask, is it misused? Has 'value added' become like the tipping issue? Many of us tip automatically, whether it's deserved or not. Has the term 'value add' become interchangeable with...

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Things your new creative hire absolutely needs from you!

Things your new creative hire absolutely needs from you!

I’ve blogged about 7 Things I absolutely Need in a New Creative Hire and my slightly tongue-in-cheek 7 Quirky Questions to Ask a New Creative Hire, but there is another important viewpoint to consider - that of the person you’re hiring. What does the person you’re...

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Hot or cold? Take the temperature of your ad headline

Hot or cold? Take the temperature of your ad headline

The big ‘headline’ first made front page news during the 19th century newspaper wars when papers everywhere were fighting for readers’ attention. You’ve seen it in old movies — the kid on the street corner hawking the newspaper by yelling out the day’s headline! We’re...

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Creative Respect: I wish I had thought of that

Creative Respect: I wish I had thought of that

Peer to peer recognition is the most flattering of flattery. There is no greater compliment than those uttered by peers. Being creative is not owned. Although not all people will agree with this, I believe it's a talent that is given to each an everyone of us,...

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Don’t waste my time! It’s a question of adding value

Don’t waste my time! It’s a question of adding value

Time is of the essence! More than any other decade, business is running at the speed of light, which makes the efficient use of time ultimately the most important element to control. When I first entered the advertising business, the industry was notoriously known for...

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