Our blog is our journal, our forum, and our critique. We share thoughts, ideas and opinions.

Blog: 3H Hoopla

Colour Me Creative: Choosing the Right Palette

Colour Me Creative: Choosing the Right Palette

Colour is the silent language that speaks volumes about your brand. It's the first thing that catches the eye, influencing perceptions and stimulating emotions Colours evoke emotions, convey messages, and even influence our decisions. As creatives, we're not just...

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Creative DNA: What’s Yours?

Creative DNA: What’s Yours?

It's the perfect time to discover your true creative DNA. In this blog I'll be exploring the intricacies of 'creativity' and what it means in today's world— and hopefully dispelling some longstanding misconceptions about the term "creative." Creativity, as we've come...

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Visual Storytelling: Unleash It’s Power!

Visual Storytelling: Unleash It’s Power!

In the realm of digital communication, the old saying, "a picture is worth a thousand words," has never been more pertinent. It's not about replacing words with visuals, but rather about merging these elements to create compelling visual storytelling that resonates...

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Brand Building: Don’t Wink in the Dark  2.0

Brand Building: Don’t Wink in the Dark 2.0

In the spirit of transparency, this is a rework of  a brand building strategies blog with the same title I wrote close to a decade ago! This is one of my favourite sayings and the structure of article, I believe is still solid. My original article was written when ...

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Post-Pandemic Marketing: Beyond The Exhausted Conversation

Post-Pandemic Marketing: Beyond The Exhausted Conversation

We’ve all shared the collective exhaustion of discussing a post-COVID world ad nauseam, and yet, it remains an unavoidable topic. The pandemic's sweeping effects have transformed our lives drastically and, indeed, irreversibly. The old marketing playbook was thrown...

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Audience-Centric Marketing: Stop the Self-Talk!

Audience-Centric Marketing: Stop the Self-Talk!

In my 35-years at 3H, I've grown quite fond of an expression I use quite frequently in strategy sessions and yes, even in brainstorming sessions. The expression: – "we are talking to ourselves." It's an amusing acknowledgment of a trap we marketers often fall into....

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10 Must Do Steps to Improve Your Mobile Commerce Strategy [Infographic]

10 Must Do Steps to Improve Your Mobile Commerce Strategy [Infographic]

The proliferation of smartphones has brought about a new trend in consumer buying behavior called mobile commerce. According to recent research the mobile commerce trend is expected to continue to grow globally in the years to come. Business owners who have developed a viable long-term mobile commerce strategy will profit from this trend the most.

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Social Media Takeaways: Thanks Mom

Social Media Takeaways: Thanks Mom

My mom taught me so much, at a time when there was limited technology, no cell phones, no internet and of course no social media. The social lessons she taught me apply today and I have interpreted them as so that have become my social media takeaways. My mom passed...

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