Our blog is our journal, our forum, and our critique. We share thoughts, ideas and opinions.

Blog: 3H Hoopla

Creativity: Which ‘creative type’ defines you?

Creativity: Which ‘creative type’ defines you?

What is creativity? There's a misconception on what or rather who can call himself or herself a “creative”.  There are many types of creativity out there. You don't necessarily need to draw and paint in order to be a creative being.... so if you don't, don't sell...

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Brand Persona: It’s not About you

Brand Persona: It’s not About you

It's hard to separate personal persona from your brand persona. If you are in charge of marketing for a brand or business you are probably passionate about what you do and how you do it. Being in charge of a brand and its performance can be intoxicating. However, like...

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Suffering From Brand Intimacy? Wear Someone Else’s Hat.

Suffering From Brand Intimacy? Wear Someone Else’s Hat.

Attention all Marketing and Brand Managers: We know our marketing and we know our brand. More importantly, we know who our target buyer, audience and groups are. That's important and is what makes for great creative. But there's a catch – we suffer from brand...

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How to Avoid Procrastination

How to Avoid Procrastination

I finally got a “round twit”. Sure it’s an old joke, I hope that it’s so old nobody has heard it and it seems fresh again and people will think I’m incredibly funny. But even if you don’t think I’m funny you may have guessed it’s a joke about procrastination. There...

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Business Success: How to become a Rock Star at work

Business Success: How to become a Rock Star at work

How do you know when you are ready for business success? So you're right out of school or you're new to the market and you want to break into your field. But are you ready? Really ready? When after the umpteenth interview and the many false starts, or...

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Getting it Right the First Time

Getting it Right the First Time

A few years ago I was having a conversation with a photographer friend of mine. We were talking about business and giving each other tips on how we could become more effective.  At one point in the conversation he turned to me and said, “There’s always time to do it...

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