Our blog is our journal, our forum, and our critique. We share thoughts, ideas and opinions.
Blog: 3H Hoopla
Big Fish… small fish: Does pond size matter?
The catchiest of phrases… and we all know it… "Which would you rather be… do you want to be a big fish in a small pond or a small fish in a big pond?" I can’t help it. Whenever I hear this phrase, the image that pops up in my head is of a big fish getting really bored...
Ordinary to original: Great Creative Stands Apart
What is original? In terms of creativity and ideation, "original" can be described as something new. But being original really requires more than just being new. It also implies standing apart as unique. It's the combination of new and unique that takes us from...
In With the New: Digital Marketing Must-Haves
Although traditional marketing and advertising campaigns are still effective, many programs and companies are now relying on digital marketing tools and approaches to implement their marketing strategies. In the vast digital realm, it can sometimes be difficult to...
Flying Solo: A handy guide for the Creative Single.
Sparking creativity or what is most commonly referred to as brainstorming, when you're alone is far more difficult than when you're within a group. The onus is all on you. You can't pass the reins to anyone else and passively listen. Nor can you follow or jump on...
To Redesign or not to Redesign: That is the Packaging Question.
Packaging design is not merely an essential part of branding in the world of retail products – it is the most important part of branding. Not only is it the first impression and provides the sales proposition but it must also close the deal... ultimately making the...
In Any Industry: Content is King
There was a time, in the world of advertising and marketing that when it came to B2B marketing, the strategies were quite different from B2C marketing techniques. However there's a shift that is occurring in the marketing world and it is all because of the emergence...
Live Brand Live: Brand Evolution
Or I should say, "Grow Brand Grow!" I often say that I see a Brand in terms of a life – it's a natural! We speak of Brands as having a product life cycle, we speak of their maturity and we carefully have to nurture them. In the height of social brand awareness, in...
Automating social media. What’s in it for you? For them?
Social media usage is no longer limited to people just being social online; it is now a major tool for marketing business and brands. As social media becomes more important for businesses, most incorporate it within their brand marketing, and in turn want to make a...
Brand Guidelines: A How-to Reference
So you’ve created a brand… What was once just a nugget of an idea has been researched, developed, designed and finally brought to life. The result of all that hard work is a complete identity that will embody all the values of your product or service. Now it’s time to...
DIY Marketing: Assessing its true cost
Just how expensive is do it yourself marketing? In an age where technology has everything accessible to pretty much everyone the question begs to be asked... is this smart or not... and how costly is it? Today business owners can create their own logos, tagline...