Our blog is our journal, our forum, and our critique. We share thoughts, ideas and opinions.
Blog: 3H Hoopla
Ad Agencies: What’s their specialty?
Advertising agencies are marketing industry specialists. Being a marketing specialist, they can easily learn and understand the industry which they have to "communicate" and in today's environment, engage in. Advertising is about marketing. Marketing is about; 1)...
Graphic Design: Enhancing User Experience
As I was drinking my morning coffee on a lovely Sunday, I came across an article online that really got my attention. It's called 'Graphic designers are ruining the web'. So much for enjoying my coffee. In the article written by John Naughton and published on...
Keep it Simple
Keep it Simple Whether I’m watching television, driving on the highway or opening a magazine, I am exposed to advertisements. In a consumer world this constant exposure has now become the norm. However, with the immense bombardment of advertisements, it has become...
First impressions cont… opps… count?
We live in a fast-paced market...but when is good enough not good enough? With the new way of communication, technology has starting re-writing our language and the way we communicate, especially in professional communications. That is totally acceptable, as language...
The digital age of graphic design: What a computer can’t do for you.
Paper and pencil, set square and drawing board: Can you believe once upon a time graphic designers actually used these tools to create? (Gasp) It's true. There was no other way. With the advent of the computer, graphic design as a profession changed – drastically. Not...
Brand Recall: Does your Ad Have “A One Track Mind”?
Last week there was much talk about the Super Bowl and specifically, of the Super Bowl TV commercials, which is the reason for this post. Over the years, the Super Bowl TV advertisements have been conceptualized beautifully and superbly executed. They have made us...
Brand Awareness: Is Your Product Winking in the Dark?
One of my favourite marketing statements: Having a product and not advertising it... is like well... it's like winking in the dark. You know you're doing it... but no one else does! Advertising your product delivers awareness and the fact is... awareness sells. How to...
Measure Brand Logos Against These Must-haves: Make the First Impression Count
Logos house a great deal of information about a brand and what it stands for, all neatly tied up into one succinct visual. In this era of social media, it is likely the first point of contact between a market and the company it represents; for that reason, it needs to...
Exercising Brands Shouldn’t be a Resolution
January has come...and almost gone, and with it, all the heartfelt declaration of personal and business resolutions. I totally understand personal resolutions, it's the onslaught of "business resolutions" and more specifically brand resolutions that have been making...
Business Shouldn’t Get Caught up in the ‘Social’ of Social Media
It's so easy to get caught up in the number of "likes"a Facebook page has or doesn't have... Businesses should ask themselves is the number of "likes" they have really all there is? Is it even possible to over value the worth of a "like"? We all know that utilizing...