In today’s competitive market, businesses must get found. Once found they must be perceived as keeping up with the ever-changing business environment. Business content marketing enables businesses to have the right first impression.
Striving for top of mind business and brand awareness is critical within an increasingly fragmented media space. Social Media has allowed everyone to become a publisher of content. So to keep pace within this competitive environment, businesses must publish content.
However, it’s difficult for most businesses that offer services to feel “comfortable” creating content that provides a valuable ROI. Business content marketing is no easy task. More often than not, it requires skill sets that some businesses don’t typically use.
Here’s a 5 step process that will help you maximize your efforts for business content marketing:
- Think about your business.
Yes, this sounds simple. But the actual process of writing down the services you offer and why clients should choose your business will help provide you with a business platform. This platform will be the basis for all your business content creation.
- Think about your sales process.
What are the concerns and questions that your potential clients and customers ask? What are the major roadblocks that your sales process currently faces? Often, the day-to-day sales operations offer a wealth of relevant subject material. When broken down, it can provide content creation ideas. It has been my experience that just one question can garner two or three different content references on the same subject.
- Find the key phrases and keywords.
Within the questions that potential clients ask, there are a substantial number of keywords that you can access for search engine efficiency. Armed with these keywords or key phrases, assess them with Google Keyword Planner or other keyword search tools. Google Keyword Planner, or Market Samurai (which is the one 3H uses), provide information on monthly keyword searches as well as other related, relevant keywords on the subject. Choose a maximum of five words to be included in each article written.
- Hire a writer to create content.
It is essential to have a well written article to place your business above that of your competition. It’s about all about establishing credibility and expertise. Remember to enrich business content creation with keywords to increase the efficiency of your efforts. Not only will you be providing good content, but you’ll be adding strength to your SEO initiatives. In order to create relevant business content that also promotes SEO, hire a professional.
- Double up on your efforts.
Make sure that the article written aims to establish a rapport with those reading your business content. Lastly, be sure to include a call to action at the end of each article. This will aid in lead generation and creating an integrated sales approach.
So here’s my call to action: I would like to invite you to download some of my “quick read” ebooks: Branding Understood, Social Media Understood or Marketing Understood. I look forward to hearing what you think!