We’ve all read it and heard it… over 50% of business start ups fail in the first 5 years. There’s a number of reasons why that happens. Rather dwelling on the negative, I rather look at the inverse and say 50% of business that do start up, are in fact, still around after 5 years. Why is that so? From my perspective, having started up a business start up 25 years ago, there are a few must-do philosophies that can be attributed to business success and longevity. Here are a few visual biz-isms from 3 ebooks published last year: Marketing Understood, Branding Understood and Social Media Understood.
Establish your definition of success before you start.
Take care of your clients, customers, audience, community.
Good enough… never is.
Don’t wink in the dark…you’re the only one who will know what you’re doing. Communicate!
You’re intimate with your business. Your consumers aren’t.
You don’t know it all.
Deadlines aren’t elastic!
Complacency in business means death.
Believe in what you are creating.
Business in general: Are you just interested or committed?
Be passionate, not emotional.
Businesses need to evolve.
Business is hard work.
If you would like to have all the biz-isms, you can download them here.