by Lisa Wedmann | Aug 21, 2013 | Branding, Business Success, Latest, Marketing
Big companies spend lots of money and effort to build their brands. Brands help their products stand out. Microsoft, Walmart, Volkswagen. We get it. We know what they do. But what about building a personal brand. Can building a personal brand help us to become...
by Miriam Hara | Aug 13, 2013 | Business Success, Communications, Latest, Marketing
The Editor says “Cut” and in many cases rightly so. In advertising, professional writers must develop copy based on the media they write for. But you don’t have to be a copywriter to write strong copy in the day to day business arena. In verbal...
by Miriam Hara | Aug 6, 2013 | Business Success, Design, Latest, Marketing, Social Media
In today’s corporate environment the vertical integration of all marketing facets is fast becoming the norm. The adage of “wearing many hats” that was once synonymous only with entrepreneurship, is no longer. Corporate marketing is increasingly...
by Miriam Hara | Aug 3, 2013 | Business Success, Latest, Marketing, Social Media
At the risk of stating the obvious, social Media is social. It’s social and because it needs to be interactive it’s high maintenance. It’s a new way of networking….for brands and businesses. As such, there should be a considerable amount of...
by Lisa Wedmann | Jul 26, 2013 | Advertising, Business Success, Creative, Latest, Marketing, Objective
Quick… Pop Quiz Answer the two following questions with the first answer that jumps in your mind. Who is the most creative person you know? Who is the most objective person you know? Now think of those two people joined into one brain. Kind of like Dr. Jekyll and Mr....
by Lisa Wedmann | Jul 25, 2013 | Advertising, Business Success, Communications, Latest, Management, Problem Solving
Writing communications for business is a lot like swimming, if you don’t know the water you better stay out. How deep is the water? What’s the temperature? Jumping in cold water… brrrrrrr… jumping into hot …well, just ask a lobster. Rocks in the water?...