by Miriam Hara | Jun 22, 2015 | Business Success, Latest, Social Media
Social media is not a single act … or a monologue. In order to achieve greatness (isn’t that what we’re all after!), a social media marketing strategy must embrace an internal social media culture. The use of social media must, and I repeat, must, be...
by Miriam Hara | Jun 18, 2015 | Advertising, Business Success, Latest, Marketing, Social Media
As a skill, business writing isn’t new. Written expression has always been valued as a means of communication between departments within organizations. Few businesses can do without a key business writer. Many feel a new dawn has arrived for business writing,...
by Miriam Hara | Jun 15, 2015 | Advertising, Business Success, Latest, Social Media
“The advertising world is a young person’s game.” We have all heard this statement before – but is it accurate? Social media, although not in itself ‘advertising’ has carved out its place within branding in an effort to establish brand relevancy....
by Miriam Hara | Jun 12, 2015 | Business Success, Creative, Latest, Marketing
With the internet and social media opening up a new marketing dynamic, marketing function as it was is no longer valid – or is it? The business environment and the marketing function are continually evolving. What are the fundamental skills required of a marketing...
by Miriam Hara | Jun 8, 2015 | Business Success, Latest, Marketing, Social Media
Social media is here to stay. It’s a fact of life. Gone are the naysayers that insisted that it was a passing fad. Social networking is now the new business network and it’s thriving! Consider this: Facebook represents one of the biggest social networks...
by Miriam Hara | Jun 5, 2015 | Business Success, Communications, Latest, Social Media
In a world of anonymity, courtesy of all the social media channels we have, it’s increasingly easier to develop a ‘sub-persona’ (digital persona) of the real ‘you’. Social media engagement has given everyone a voice for their opinions – the good, the bad and the...
