by Miriam Hara | Nov 11, 2014 | Agency, Communications, Interactive, Latest
The holiday season is fast approaching and with it comes the decade old question, at least the biggest question around our boardroom table: Should business’ send out traditional paper or digital holiday cards? Believe it or not, it has been a decade (at least!)...
by Miriam Hara | Oct 23, 2014 | Communications, Latest, Social Media
How necessary is a business blog in today’s marketing arsenal? The “blog” is now a viable platform for communication and is becoming a significant part of the social media channel that is merging with what we now coin as content marketing. Couple...
by Belinda Lui | Feb 3, 2014 | Advertising, Branding, Business Success, Communications, Creative, Design, Latest, Marketing, Social Media
We’ve been noticing a trend recently that lends a hand to the celebrities and shows that a lot of us grew up watching. What is the purpose of using these particular stars or shows to appeal to viewers? We think it has something to do with nostalgic value. Retro...
by Belinda Lui | Dec 20, 2013 | Communications, Latest
The art of communicating, in my opinion, isn’t given enough weight when discussing business success. Being able to formulate questions that deliver useful answers, is a skill that every professional (and people, in general) should hone to ensure a better chance at...
by Belinda Lui | Nov 6, 2013 | Communications, Latest
Communication is key. In all of our relationships, the ability to effectively communicate is crucial to the success of overcoming obstacles. So what do we do when the forms of communication have changed drastically over the past two decades: from conversations over...
by Lisa Wedmann | Oct 25, 2013 | Advertising, Branding, Business Success, Communications, Latest, Marketing, PR, Social Media
As social media continues to change marketing landscape, one change I have seen is the convergence of marketing with PR. In the past, if you wanted an advertising campaign, you produced commercials, print ads and maybe some billboards. If you wanted a Public...
