by Miriam Hara | Feb 13, 2015 | Branding, Business Success, Communications, Latest, Marketing
The most common marketing pitfall that brand keepers make that I have come across is “talking to themselves”. I am not eluding that I have never fallen into that marketing pitfall myself. However, I believe after years of training against “talking to myself”, the...
by Miriam Hara | Dec 4, 2014 | Communications, Latest, Social Media
Social Media blogging has become very accessible for businesses. With the advent of easy to implement content management site systems such as WordPress, the business blog is now a staple on many business’s websites – ours included! The business blog has provided...
by Miriam Hara | Nov 13, 2014 | Business Success, Communications, Latest, Social Media
Social Media isn’t single and it isn’t a couple either. It isn’t accurate to describe the Social Media space as one thing. Yet we are all guilty of doing so. Many of us, when speaking about Social Media, refer to it as if it were a singular item –...
by Miriam Hara | Nov 11, 2014 | Agency, Communications, Interactive, Latest
The holiday season is fast approaching and with it comes the decade old question, at least the biggest question around our boardroom table: Should business’ send out traditional paper or digital holiday cards? Believe it or not, it has been a decade (at least!)...
by Miriam Hara | Oct 23, 2014 | Communications, Latest, Social Media
How necessary is a business blog in today’s marketing arsenal? The “blog” is now a viable platform for communication and is becoming a significant part of the social media channel that is merging with what we now coin as content marketing. Couple...
by Belinda Lui | Feb 3, 2014 | Advertising, Branding, Business Success, Communications, Creative, Design, Latest, Marketing, Social Media
We’ve been noticing a trend recently that lends a hand to the celebrities and shows that a lot of us grew up watching. What is the purpose of using these particular stars or shows to appeal to viewers? We think it has something to do with nostalgic value. Retro...