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Creative Respect: I wish I had thought of that

Creative Respect: I wish I had thought of that

by Miriam Hara | Aug 5, 2015 | Advertising, Communications, Creative, Latest

Peer to peer recognition is the most flattering of flattery. There is no greater compliment than those uttered by peers. Being creative is not owned. Although not all people will agree with this, I believe it’s a talent that is given to each an everyone of us,...
Addicted to making lists? Don’t forget to celebrate!

Addicted to making lists? Don’t forget to celebrate!

by Joyce Turner-Gionet | Jul 29, 2015 | Advertising, Business Success, Communications, Latest, Marketing

Addicted to making lists? You’re not alone. We all (well, most of us) love lists. We don’t just make them because we’re busy, or because our memory’s occasionally letting us down. We’ve been ‘listing’ from the beginning. As kids it was: “Who’s coming to my...
7 Quirky Questions to Ask a New Creative Hire

7 Quirky Questions to Ask a New Creative Hire

by Miriam Hara | Jul 27, 2015 | Advertising, Business Success, Communications, Latest, Management

Recently, I blogged about 7 things I absolutely need in a new hire. As those responsible for hiring, we all know the things we absolutely need in a new hire and we look for them, first in the cover letter and résumé, later in the interview and the portfolio. Closer to...
Is ALL publicity GOOD publicity?

Is ALL publicity GOOD publicity?

by Jayne Christopher Bintley | Jul 24, 2015 | Business Success, Communications, Latest, Social Media

Publicity is all around us; now more than ever. Our eyes and ears are constantly fed information from all angles – we love it – we hate it – we crave it! We create new channels, we seek out more information, more detail – we want to know...
We love listicles: but do they make good ad copy?

We love listicles: but do they make good ad copy?

by Miriam Hara | Jul 22, 2015 | Advertising, Communications, Latest, Social Media

Origin of the word: List + (art)icle. Are listicles worthy of advertising? It’s a question that needs to be asked simply because they resonate so well with people and that’s what we want for our advertising messages. We want them to resonate? We want them...
Too much “star light”: When brands burn out.

Too much “star light”: When brands burn out.

by Miriam Hara | Jun 26, 2015 | Branding, Communications, Latest, Social Media

When is too much, too much? Have we reached the over exposure point? Nowadays we get “news” (perhaps a better word is “info” since whether it’s all “news” is often debatable) from so many different sources. We see the same celebrity on TV, on magazine covers, on...
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