by cassie | Aug 8, 2012 | Advertising, Branding, Business Success, Creative, Events, Social Media
The internet and social media have created a venue for open marketing. It’s called the Blog. No longer are “readers” designated to print alone. Reading is now accessible to anyone that has connection to the web. Social Media has enabled more people to read up...
by cassie | Aug 2, 2012 | Advertising, Branding, Creative, Events
With all the hype around the Olympics and some big name sponsors promoting the games, it’s almost impossible to turn on the television or look in a magazine and not see an ad that in some way incorporates sports. However brands don’t need to wait for a big sporting...
by Lindsay Sleightholm | Jul 31, 2012 | Advertising, Branding, Business Success, Creative, Interactive
Even if you have no interest in sport, there is something about the Olympics that makes even the most athletically apathetic tune in and take notice. That something is the drive, determination and dedication of the Olympic athletes. These individuals train tirelessly...
by cassie | Jul 27, 2012 | Advertising, Branding, Business Success, Creative, Events
The 2012 Olympics have officially started, but for months we have seen advertisements from Olympic sponsors. The most coveted position for an Olympic sponsor is to be part of The Olympic Partner programme (TOP). Being part of the TOP programme gives sponsors exclusive...
by cassie | Jul 24, 2012 | Advertising, Branding, Business Success, Creative
It’s all around us. Stars, personalities and with the Olympics around the corner, athletes, persuading us to buy into a brand. This isn’t anything new. In the world of social media and twitter, celebrity influence is becoming stronger,marketers are able to quantify...
by cassie | Jul 13, 2012 | Advertising, Branding, Business Success, Creative, Interactive, Social Media
Web 2.0 takes the concept of Web one step further and makes the platform a network. Instead of just passively absorbing information, users actively create the information and engage with one another. Chances are you are already into Web 2.0…but just don’t know it....
