by Miriam Hara | Feb 22, 2024 | Advertising, Agency, Creative
In the creative sphere of trend forecasting, the phrase “timing is everything” holds particular weight. Being on-trend, or even better, a trendsetter, is not just an added bonus—it’s an essential part of the job. Whether you’re designing...
by Miriam Hara | Dec 28, 2023 | Branding, Creative, Marketing
It’s that time of year again…when we look back and reflect on the year we’ve just experienced. And one true and tried tradition is the word of the year…or should I say words of the year. Each year, Merriam-Webster Dictionary and the Oxford...
by Miriam Hara | Oct 3, 2023 | Agency, Business Success, Communications, Creative, Design, Marketing
What Is Design Thinking? We all live and work in a world that is constantly evolving and transforming. Design thinking helps guideus through the maze of challenges that traditional problem-solving methods can’t quite navigate. For sure we’ve all...
by Miriam Hara | Sep 21, 2023 | Branding, Creative, Marketing
As a seasoned brand marketer, I’ve come to realize a fundamental truth: brand marketing is not personal. As marketers, it is our responsibility to ensure that personal opinions do not overshadow the brand’s intended message, style or persona. Our role is...
by Miriam Hara | Aug 11, 2023 | Advertising, Agency, Branding, Creative
Has the mojo of creating ‘creative’ shifted hands? Many think that creative agencies have lost their relevance due to computer software, apps, and social media tools taking over the roles once held by creative directors, illustrators, and designers....
by Miriam Hara | Jul 7, 2023 | Agency, Branding, Creative, Design, Marketing, Social Media
A brand style guide is more than just a collection of fonts, colours, and logos. It’s the roadmap that leads every piece of your brand’s communication, ensuring consistency across different platforms, media, and teams. An effective style guide is the...
