by Miriam Hara | Jul 7, 2023 | Advertising, Branding, Creative, Marketing
Creating a strong brand identity differentiates you from competitors, fosters brand recognition and loyalty, and communicates your values and personality to your audience. With my 35 years of experience in marketing and design at 3H Communications, I’d like to...
by Miriam Hara | Jun 28, 2023 | Advertising, Agency, Branding, Creative, Design
Colour is the silent language that speaks volumes about your brand. It’s the first thing that catches the eye, influencing perceptions and stimulating emotions Colours evoke emotions, convey messages, and even influence our decisions. As creatives, we’re...
by Miriam Hara | Jun 15, 2023 | Agency, Creative
It’s the perfect time to discover your true creative DNA. In this blog I’ll be exploring the intricacies of ‘creativity’ and what it means in today’s world— and hopefully dispelling some longstanding misconceptions about the term...
by Joyce Turner-Gionet | Dec 9, 2015 | Branding, Creative, Design, Latest, Marketing
The building of a brand icon “When Andy Warhol wanted a shape to represent mass culture, he drew the [Coca Cola] bottle and when Volkswagen wanted to celebrate the shape of the Beatle, they compared the car to the bottle.” Excerpt from the Coca Cola...
by Joyce Turner-Gionet | Nov 20, 2015 | Branding, Creative, Design, Latest
As Visual Identity ambassadors, we examine the marketing data we collect through every filter imaginable; we look at trends and we anticipate shifts. We sort and analyze the information to death and it’s important that we do. What we’re doing is looking for truths,...
by Miriam Hara | Nov 10, 2015 | Agency, Business Success, Creative, Latest
Clients who are involved in the client agency relationship do not realize that they have a direct impact on the creative their agency produces. We hear so much about agencies and their creative prowess and how ‘the creative’ talent establishes its...
