by Miriam Hara | May 25, 2015 | Advertising, Agency, Business Success, Creative, Latest
In my last post I stated why I feel that there is a big disconnect between creative agencies and clients. You can read that article here. Below is a short recap. It is my belief that the single-focused creative agencies continuing to work in the same way they did over...
by Miriam Hara | May 20, 2015 | Advertising, Agency, Business Success, Creative, Latest
Change is due for the creative agency. In the year 2015 and beyond creative agencies must learn relevancy. A recent article I came across stated that clients are increasingly going directly to production houses for their creative – bypassing the creative agency...
by Miriam Hara | Apr 28, 2015 | Branding, Business Success, Creative, Latest, Marketing
There was a time when brand logos were only associated with a business or product. Enter the age of social media and marketing opportunities have opened up. The popularity and ease of use of social media have not only created the option of having a personal brand, but...
by Miriam Hara | Apr 7, 2015 | Agency, Business Success, Creative, Latest
Here’s a quiz that will help you to see if you have what it takes to work in the creative field. There are so many ways to make a living in the creative field. How do you determine if you’re cut out for heading up the ranks in the business of creative?...
by Miriam Hara | Mar 26, 2015 | Business Success, Communications, Creative, Latest
What makes a brainstorming session a strategic brainstorming session? Some might say, “Aren’t all brainstorming sessions essentially strategic?” Well yes and no. It might surprise many that most brainstorming sessions are an exercise in establishing creative concepts...
by Miriam Hara | Mar 24, 2015 | Business Success, Creative, Design, Latest
Packaging design has always been touted as the “art of art”. If a designer can make it as a packaging designer, they can make it anywhere! Developing great packaging design is essential for any brand. Often the package is the only advertising a product...
