by Miriam Hara | Aug 1, 2013 | Advertising, Branding, Latest, Marketing
During the course of my marketing career, I have seen many brands change their marketing strategy, marketing direction and marketing definition on an annual basis or even worse, more often than that! For those of us who have professed the art of marketing, it becomes...
by Lisa Wedmann | Jul 26, 2013 | Advertising, Business Success, Creative, Latest, Marketing, Objective
Quick… Pop Quiz Answer the two following questions with the first answer that jumps in your mind. Who is the most creative person you know? Who is the most objective person you know? Now think of those two people joined into one brain. Kind of like Dr. Jekyll and Mr....
by Lisa Wedmann | Jul 25, 2013 | Advertising, Business Success, Communications, Latest, Management, Problem Solving
Writing communications for business is a lot like swimming, if you don’t know the water you better stay out. How deep is the water? What’s the temperature? Jumping in cold water… brrrrrrr… jumping into hot …well, just ask a lobster. Rocks in the water?...
by Miriam Hara | Jul 24, 2013 | Advertising, Branding, Latest, Marketing
Sales makes money and marketing spends money. It’s usually said in a snotty way and the person saying it usually acts all superior as if they have the secret to life and anyone who doesn’t understand is low, low down on the food chain. Say what you will, those of us...
by Justin James | Jul 22, 2013 | Advertising, Creative, Events, Latest, Marketing
You’ve likely heard the term “Emotional Appeal” before. Chances are that a marketing teacher, co-worker, or boss has said that Emotional Appeal can be an effective technique to build a connection with your audience and make them interested in your product. And, well…...
by Lisa Wedmann | Jul 16, 2013 | Advertising, Business Success, Latest, Management, Uncategorized
He was a big man and he smoked a big cigar. He was standing beside his desk, with his back to me, smoking a cigar and looking out the window at the city skyline. His presence dominated the room. That’s how I first saw him. That’s how I remember him. Big and in...
