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How to Go Viral – Good News About Viral Marketing

How to Go Viral – Good News About Viral Marketing

by Lisa Wedmann | Jun 27, 2013 | Advertising, Business Success, Creative, Interactive, Latest, Social Media

Which do you want to know first? The good news or the bad news? I like to hear bad news first in order to assess damage control. And I still have something to feel enthusiastic about since the good news is yet to come. so, since this is my blog… here’s the bad news…...
By the Numbers: Two Killer Tips for PowerPoint Presentations

By the Numbers: Two Killer Tips for PowerPoint Presentations

by Lisa Wedmann | Jun 26, 2013 | Advertising, Business Success, Creative, Latest

Some guy in a suit is yawning, another guy in the back is asleep, a woman in the front is reading notes, another looks at her nails and everyone else is checking their phone. And then there’s you, standing at the front of the room, nervous and starting to sweat,...
Suffering From Brand Intimacy? Wear Someone Else’s Hat.

Suffering From Brand Intimacy? Wear Someone Else’s Hat.

by Miriam Hara | Jun 21, 2013 | Advertising, Branding, Business Success, Creative, Latest

Attention all Marketing and Brand Managers: We know our marketing and we know our brand. More importantly, we know who our target buyer, audience and groups are. That’s important and is what makes for great creative. But there’s a catch – we suffer from...
How to Avoid Procrastination

How to Avoid Procrastination

by Lisa Wedmann | Jun 20, 2013 | Advertising, Business Success, Latest, Social Media

I finally got a “round twit”. Sure it’s an old joke, I hope that it’s so old nobody has heard it and it seems fresh again and people will think I’m incredibly funny. But even if you don’t think I’m funny you may have guessed it’s a joke about procrastination. There...
Getting it Right the First Time

Getting it Right the First Time

by Lisa Wedmann | Jun 13, 2013 | Advertising, Business Success, Creative, Latest

A few years ago I was having a conversation with a photographer friend of mine. We were talking about business and giving each other tips on how we could become more effective.  At one point in the conversation he turned to me and said, “There’s always time to do it...
Quality Control: How to avoid BIG MISTEAKS

Quality Control: How to avoid BIG MISTEAKS

by Lisa Wedmann | Jun 12, 2013 | Advertising, Business Success, Latest

I looked up and high on the shelf in the Dollar Store was a giant eraser with the words “We Make BIG Misteaks”.  I thought it was funny and not so funny. Not so funny when you are the one making those misteaks. I bet Lululemon doesn’t think making misteaks is funny...
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