by Miriam Hara | Apr 13, 2011 | Advertising
For effective pharmaceutical advertising you need to take off the lab coat. It might be intuitive to assume that regulation stomps creation, but structure can also be viewed as a firm jumping-off point. You need to colour within the guidelines. There were two specific...
by Miriam Hara | Mar 30, 2011 | Advertising
Many marketers believe that the internet has replaced classic research methodology. The interactive/digital arena has allowed us different channels or more accurately, a different way to approach research. The age of online surveys is upon us- with its panel...
by Miriam Hara | Mar 23, 2011 | Advertising
Let’s face it. Things have been challenging for print advertising. The rise of social media has made it apparent that online, mobile content gives clients more opportunities when trying to leverage sales. The recession also didn’t help. You’d think advertising...
by Miriam Hara | Feb 16, 2011 | Advertising
Smartphones are getting smarter, all thanks to advertising. With more people accessing the internet through their mobile phones, ad upgrading offers a huge niche for ad revenue. Mobile advertising is where creative juices (and funding) will be flowing hard. The...
by Miriam Hara | Jun 7, 2010 | Advertising, Business Success, Creative
Advertising 101: Deadlines don’t change at the last minute, so why wait till the day of delivery to state that to clients? It always surprises me to hear a certain timbre of frustration in clients’ voices when speaking about this topic in reference to their agencies....
by Miriam Hara | May 19, 2010 | Advertising
As a long-standing advertising agency, we consider ourselves as professional creative marketers. Regardless of the industry or medium in which we are working – we ask the same questions with one key difference: we listen first. Every advertising agency has its...
