by Miriam Hara | Aug 19, 2011 | Advertising, Business Success
When preparing for an advertising pitch, you have to be a perfectionist – if you are not a perfectionist, become one.
Even the smallest mistake can have major consequences. Think of going into a meeting, and finding that the headline to your conceptual ad has a typo. What is the company your presenting to supposed to think about your preparation – about your carelessness to detail that in could some way negatively impact the way their brand comes across. They are wary; you’ve lost the account. (more…)
by Christine Marr | Jul 22, 2011 | Advertising
I love my work! You get to learn about so many things! Yesterday at 3H I learned a lot about sea salt. In fact, we talked about it for an hour and a half. Which made my mouth water. So I had to go home and cook something with it. I made Mashed Potatoes with garlic and parsley and coarsely ground SEA SALT. YUM. I found a new culinary world to explore!
by Miriam Hara | Jul 20, 2011 | Advertising
“In advertising, how old is too old?” that was a discussion that was posted in the Advertising Professional Discussion Group on Linkedin. Needless to say it was a hot topic. As you can imagine, all kinds of comments were fed back about experience, expertise, know-how and track record. All of these have merit and are relevant in how agencies should be measured. But these are superficial statements.
The same can be said for most industries. What truly sets the advertising industry apart is our ability to feel the pulse, to engage in the present and to be excited by the possibilities. No company wants to hire an agency that will go through the motions because “they’ve already done that” or “they’ve been there before”….those are tell tale signs. In advertising,
it’s not: “how old is too old?”… It’s: “how old would you be if you didn’t know how old you are?”
by Miriam Hara | Jun 29, 2011 | Advertising, Business Success
When you are starting new business, potential clients often ask: what is your area of expertise? We always say: marketing. Variety is key to a growing company, and getting caught in a silo of expertise can sometimes kill business, and new business, quicker than a twitter tweet. As long as your team is creative, flexible and has a strong research base, your limit is only the one you cast for yourself.
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by Miriam Hara | Jun 8, 2011 | Advertising
Clever advertising is never about selling but about awareness. You will never sell anything using advertising. That may sound counter-intuitive, but it is fact. The fact is awareness sells.
There is no such thing as guaranteed sales. Advertising is about engaging people… like prompting them to go to the store… checking out an online contest or calling in for a meeting. Advertising is there to infiltrate the public conscious. It sounds invasive, but really it’s just about getting a name out there. It’s about making the audience identify with the concept, so that it becomes part of them, culture and resonates with lifestyle.
For commercial advertising, flashing dollar signs, discounts, and urging commentary in the realm of infomercials doesn’t engage us at the core of our consciousness. If anything, it makes us take it less seriously, and we don’t focus on it. We watch it, process it and move on.
During the world cup, official sponsor stock prices went up. More movement in the market wasn’t due to their commercials, but the stories they told and their presence in the games. Interactive ads such as online banners, viral video and mobile applications have greatly increased this adaptation. A good ad would like to share a concept with you, make you laugh, cry, to get motivated, and then with that set of ideals in mind, hope you identify with it.
The ad has to have meaning, and once it does, it is in the mind – therefore, the long run. Don’t think of advertising as selling; think of advertising as a propelling awareness.
by Miriam Hara | May 10, 2011 | Advertising
International functional beverage, food, vitamin and supplement store Liquid Nutrition has named 3H Communications as its branding and marketing agency. 3H started its assignment by redesigning the Liquid Nutrition website. The agency will also implement all of Liquid Nutrition’s: branding initiatives (in-store, consumer brochures, menu boards, point-of-sale), advertising (transit shelter campaign (currently in the Montreal Marketplace), couponing) and franchise initiatives (B2B advertising campaign (online and print) as well as all collateral).
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