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Website 2013: Maximizing Performance

Website 2013: Maximizing Performance

by Miriam Hara | Sep 7, 2013 | Business Success, Design, Interactive, Latest

Gone are the days when having a static website was good enough – essentially showcasing an online brochure of  a business. The introduction of flash animation and all the other bells and whistles have also run their course, (thankfully going by the wayside) now...
YouTube Commercials: Don’t Annoy Your Audience

YouTube Commercials: Don’t Annoy Your Audience

by Justin James | Jul 15, 2013 | Advertising, Business Success, Creative, Interactive, Latest, Social Media

In my past blog posts, I stated the reasons why companies should rethink making their YouTube commercial stream before popular videos can be viewed.  I believe that video marketing can be a very effective tool.  However, like other social media, it can also backfire...
YouTube Advertising – How to be Successful: Part 1

YouTube Advertising – How to be Successful: Part 1

by Justin James | Jul 12, 2013 | Advertising, Business Success, Interactive, Latest, Social Media

If you read my last blog, you would know that I am not a fan of video ads on YouTube. Not only are they irksome to the viewer, but they may actually hurt the company’s reputation and cause ill will. Luckily, Google ads allow advertisers to reach their audience through...
YouTube Ads: The Ineffective Infomercial

YouTube Ads: The Ineffective Infomercial

by Justin James | Jul 11, 2013 | Advertising, Business Success, Interactive, Latest, Social Media

If your company is trying to market in this digital age, you have likely heard of social media marketing. Using social media to reach out and connect to your audience is wonderful —it can turn a boring ad into an amazing interactive experience! Engaging an audience...
How to Go Viral – Good News About Viral Marketing

How to Go Viral – Good News About Viral Marketing

by Lisa Wedmann | Jun 27, 2013 | Advertising, Business Success, Creative, Interactive, Latest, Social Media

Which do you want to know first? The good news or the bad news? I like to hear bad news first in order to assess damage control. And I still have something to feel enthusiastic about since the good news is yet to come. so, since this is my blog… here’s the bad news…...
When the Internet Turns on Us; Is it Too Late?

When the Internet Turns on Us; Is it Too Late?

by Stephanie Fasulo | Jun 12, 2013 | Branding, Interactive, Latest, Social Media

As most people have heard, former CIA technical assistant Edward Snowden became an overnight household name and acclaimed “whistle blower” when he decided to inform the public about a government database that collects our private information. Any analyst at any time...
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