by Miriam Hara | Sep 11, 2025 | Branding, Communications, Marketing
It goes without saying that doctors hold a unique position in society. They are viewed as respected professionals, lifesavers and gatekeepers of our healthcare system. But behind their clinical expertise and decision-making authority, physicians are also consumers....
by Miriam Hara | Aug 28, 2025 | Advertising, Branding, Business Success, Marketing
The How As marketing creatives it’s very easy for us to dream big… We talk a lot about ideas in marketing. Big ones. Bold ones. Ideas that get pinned to mood boards and pitched in boardrooms. But in branding, it’s not enough to ask what or why. The real...
by Miriam Hara | Aug 20, 2025 | Agency, Branding, Business Success, Marketing
This is the last of my series about my entrepreneurial journey. I truly hope that you enjoyed the last 5 blogs and that it provided you with some incite and value. Last doesn’t mean least, and in this case, this is perhaps the most important blog of the...
by Miriam Hara | Aug 12, 2025 | Advertising, Agency, Branding, Business Success, Marketing
My Promise = My Positioning Statement A positioning statement isn’t just for your website. It’s a filter, a promise, and a mantra. Every decision, campaign, and conversation is measured against that promise. When clients work with me, they know they’re not getting...
by Miriam Hara | Jul 24, 2025 | Advertising, Branding, Marketing
In our recent bi-monthly LinkedIn newsletter we received quite a lot of interest and comments. In that newsletter, we emphasized the importance in marketing and branding of asking the question Why?. That got me thinking about a few other key questions… like When? You...
by Miriam Hara | Jul 3, 2025 | Advertising, Branding, Creative, Marketing
The Importance of Asking Why Not? In our recent bi-monthly LinkedIn newsletter we received a lot of interest and feedback. In that newsletter, we emphasized the importance in marketing and branding of asking the question Why? That got me thinking about a few other key...
