by Tara Ford | May 15, 2024 | Branding, Design
Full Circle Recently, I’ve stepped back into a role that feels like home, and it’s made me realize my original career path has evolved, not ended; I’ve simply transferred my skills in new and creative ways. My career has taken me through advertising,...
by Miriam Hara | Apr 18, 2024 | Branding, Content, Marketing
In today’s world, where digital noise is louder than ever, having a brand story that feels real and authentic can truly set you apart. It’s more than just about selling something; it’s about sharing why you’re doing what you’re doing, who you really are,...
by Miriam Hara | Apr 4, 2024 | Advertising, Agency, Branding, Marketing
What does active listening mean for brands…and why does it matter? We’ve all been there. We are immersed in our brands and rightly so! But that means we wrap ourselves up in the narrative we create, and get caught up in our very own echo chamber. We hear what...
by Miriam Hara | Feb 22, 2024 | Agency, Branding, Marketing
A favourite analogy of mine is equating brand positioning to finding the perfect spot on a crowded beach. And the perfect spot to find is to be in the thick of the action but not swamped in the noise. Isn’t that right? It goes without saying regardless of what...
by Miriam Hara | Feb 7, 2024 | Agency, Branding, Marketing, Social Media
Generation Alpha: Are you Ready? It’s hard to believe that 2024 is upon us. And guess what? We’re on the cusp of something new – the rise of Generation Alpha. This generation defined by those born as of 2010 to 2025 are gearing up to become the biggest...
by Miriam Hara | Dec 28, 2023 | Branding, Creative, Marketing
It’s that time of year again…when we look back and reflect on the year we’ve just experienced. And one true and tried tradition is the word of the year…or should I say words of the year. Each year, Merriam-Webster Dictionary and the Oxford...
