by Miriam Hara | Jul 2, 2015 | Advertising, Branding, Latest
I was reading the Vanity Fair Article: “Call Me Caitlyn.” This isn’t a blog about how I feel about the issue of transgender, or a personal critique on Caitlyn. I read the article because I was interested in reading about such an incredible personal transformation....
by Joyce Turner-Gionet | Jun 30, 2015 | Advertising, Branding, Creative, Latest
It depends. If the celebrity fits the brand and the spot acts as a springboard to elevate and personify the brand, then it’s good creative. Last year, Matthew McConaughey was in the driver’s seat for the new Lincoln Motor’s (luxury division of Ford Motor Company) MKC....
by Miriam Hara | Jun 26, 2015 | Branding, Communications, Latest, Social Media
When is too much, too much? Have we reached the over exposure point? Nowadays we get “news” (perhaps a better word is “info” since whether it’s all “news” is often debatable) from so many different sources. We see the same celebrity on TV, on magazine covers, on...
by Miriam Hara | May 28, 2015 | Advertising, Agency, Branding, Business Success, Creative, Latest
What makes branded creative concepts magical? In a recent LinkedIn discussion, someone commented that the reason why creative agencies were no longer relevant was because computer software (InDesign, Photoshop, Illustrator) had replaced what was once reserved for...
by Miriam Hara | May 18, 2015 | Branding, Business Success, Interactive, Latest
There’s a lot of hype in today’s marketing world about owning the customer journey. With the proliferation of so many communication venues (both established and personalized), it’s a challenge for brands to be everywhere. A mere five years ago...
by Miriam Hara | May 15, 2015 | Advertising, Branding, Business Success, Latest, Miriamisms
A mere decade ago, brand building was essentially created on the pillars of packaging and advertising. It involved one-way dialogues and communications. Many feel that those were simpler and easier days. However, some brands were launched only to be left winking in...
