by Miriam Hara | Jun 17, 2013 | Business Success, Latest, Miriamisms
How do you know when you are ready for business success?
So you’re right out of school or you’re new to the market and you want to break into your field. But are you ready? Really ready? When after the umpteenth interview and the many false starts, or “almost-getting-it” jobs, you get “the job”. Finally, you have arrived. But are you ready for the work place? Are you prepared to shine and do what it takes to make a good impression? Do you know how to become the go-to person for your team, or even the person that everyone feels they can rely on and trust? Having hired many people here’s my list of what to do and what not to do:
When you don’t add… you subtract: One of my friends once said this to me when we were talking about work and I immediately got it. If as an employee you aren’t adding anything more than just doing the work, then, you’re not adding value. In fact, you actually create a situation where your colleagues will compensate for all you don’t add, weakening the entire team. It’s as easy as being involved. Showing interest and not being afraid of asking questions or stating opinions. It’s not cool to be less than you can be.
Showing up isn’t enough: That’s right. If all you do is show up to the office or job, chances are you won’t be showing up there for long! Doing less and not following through or not keeping pace gets tired really quickly… for everyone else. It’s not cool to do less.
Own it all. From filing to… storing: There’s always grunt work, or work that no one likes to do. This is different for everyone, but regardless what it is, it has to get done. And it has to get done properly and accurately. Work with intention and be committed. It’s not cool to do only what you like to do.
Cross your t’s and dot your i’s: I cannot say this enough… and I am not just talking about grammar here! Yes, know the difference between its and it’s, or your and you’re. However, just knowing the difference isn’t enough. You need to exercise the knowledge! I digress. Pay attention to details. Success is in the details. It’s not cool to say ‘Oh, yeah… sorry’.
Come in energized: Come in happy… and rested. It doesn’t bode well when you walk in the door dragging your you-know-what. Be prompt. Be up-beat. No, it’s not cool to yawn or zone out in meetings.
Know what you know: It’s very important to know your capabilities. Know what you know and what you don’t. If you don’t know, then say so. This is a good way to manage your boss’ expectations and timelines. It allows your boss to respond accordingly whether it’s giving the task to another team member or providing you added support to complete the task. It’s not cool to say you know… and then show that you don’t.
Listen and do: Learn to listen and follow the direction you’re given. And well, just learn. It’s not okay to just hear the direction and do your own thing. If your boss tells you how to do something, or how they want something done, then do it that way. If you have a concern or a different approach, then discuss it with them. It’s not cool to just do it your way.
Read the environment: Timing is everything and when stressful situations happen at work, understand that everyone reacts differently. Sometimes people react well and sometimes they don’t. Know that it’s not all about you. Yes… you are important and your needs are important… just maybe not at that particular moment. And no, it’s probably not cool or a good time to joke around or spend time chatting it up with other employees.
Don’t over promise and under deliver: In any business, deadlines are important. Whether it’s a report or a deadline for an ad or event, know one thing: Deadlines are not elastic. If a business misses a deadline, that means money… in the short or long-term. If you commit to a task and a deadline, you need to respect it. It’s not cool to say you’ll do it and then don’t.
There’s so many more I could list, but if you get these down pat, and at the risk of sounding like a clairvoyant, business success will be yours!
by Lisa Wedmann | Jun 13, 2013 | Advertising, Business Success, Creative, Latest
A few years ago I was having a conversation with a photographer friend of mine. We were talking about business and giving each other tips on how we could become more effective. At one point in the conversation he turned to me and said, “There’s always time to do it over but there’s never time to do it right in the first place.”
I wondered what point he was trying to make since this statement seemed contradictory. Then he told me his story. A long-time client of his was on a tight deadline and needed a high priority, rush shoot. His assignment was to go to a busy street and shoot the crowd. Sound easy? You would think so.
He rushed over, took the shot and raced back to the client. He couldn’t wait to show them. He was proud of himself and was positive they would be happy. At that time he didn’t know about his BIG MISTAKE, he was still caught up in the delight of meeting his deadline.
What he didn’t know was there was a large billboard in the background of the photo. So what, many busy streets have billboards. Well, it wasn’t the billboard that was the problem, it was the competitor’s name on the billboard that was. And do you know what happened next?
He had time to do it over.
If he had taken the time to think through his assignment this wouldn’t have happened. And the moral of the story… the client never hired him again.
When we are rushing to meet deadlines we often jump in without thought. When we jump in without assessing the environment we make big mistakes and the consequence is we have to do it over and like my friend you may lose a client. So how do you do it right when you are faced with seemingly impossible deadlines?
DON’T GET CAUGHT IN THE HYSTERIA
In order to do it right from the beginning do not get caught in the hysteria of the moment. You need a clear head to determine how you will get the job done. You look out of control when you run around screaming “I have to meet a deadline” and it can be infuriating for others who are trying to get their own work done.
As my friend felt about his photo, not a pretty picture. Instead, pause and take that spot of time where you would have been running around to plan your approach. Those few minutes can make all the difference.
ASK QUESTIONS
Don’t be afraid to ask questions. Make sure that you know and understand what is required. Ask what is the purpose and what you are intended to accomplish. Obtain as much detail as you can. This information will steer you in the right direction and provide answer questions that you don’t have time to ask.
One question you might not think to ask is why is there such a tight deadline? Is this deadline final or is there any wiggle room? Is the deadline for a specific time of day? If it is at the close of one day you might be able to squeeze in some extra time by asking to provide your deliverable in the morning of the next day.
Just remember doing it right from the beginning will save you time in the long run.
by Lisa Wedmann | Jun 12, 2013 | Advertising, Business Success, Latest
I looked up and high on the shelf in the Dollar Store was a giant eraser with the words “We Make BIG Misteaks”. I thought it was funny and not so funny.
Not so funny when you are the one making those misteaks.
I bet Lululemon doesn’t think making misteaks is funny after their recall of yoga pants in March because you could see through them. The recall amounted to approximately $67 Million in sales, a big chunk of change but small change when last year’s revenue was close to 1.4 Billion.
The supplier said they followed specifications so what happened?
Maybe the Chief Product Officer knows. He was fired immediately.
Then, three months later after the excitement settled down it was announced that the CEO, Christine Day would step down. She gave no explanation for leaving.
Looks like that was a big misteak somewhere. But where: Lululemon or the supplier? The Product Officer or the CEO? We may never know.
We can only hope it doesn’t happen to us.
If don’t want to make big misteaks like Lululemon I have two recommendations to help you ensure product quality control.
Define Guidelines
An important way to ensure quality control is to have specific written guidelines for your product. These standards must be followed at all times. Do not turn a blind eye and make the excuse to let it pass just this one time. If you turn a blind eye to quality you are on a slippery downward slope.
Teach your vendor about your products
Having a good relationship with your vendor will go a long way to getting good results. Help them understand and teach them what is important about your product . Regularly rank your vendors so you can determine which of them needs improvement and work on getting that improvement.
By making these recommendations I am not meaning to act like I know better than Lululemon. I’m not. It’s hard to beat a Billion dollars in revenue. But what I do know is I can protect my business ….and with all pun intended … that’s the bottom line.
by Stephanie Fasulo | Jun 12, 2013 | Branding, Interactive, Latest, Social Media
As most people have heard, former CIA technical assistant Edward Snowden became an overnight household name and acclaimed “whistle blower” when he decided to inform the public about a government database that collects our private information.
Any analyst at any time can target anyone,” Snowden said. “I, sitting at my desk, had the authority to wiretap anyone, from you or your accountant to a federal judge to even the president if I had a personal email.”
A million different thoughts ran through my mind. But mostly, I wasn’t surprised at all. The government has always been one step ahead, collecting our information for years to protect us.
But you can’t deny that social media helps government agencies collect our information much more efficiently as we give it right to them. But it’s not only government officials whom have our seemingly private information at their fingertips.
Private companies – big online businesses – Facebook, Twitter, and LinkedIn have our information because we are freely giving it to them. At any time these multi-million dollar companies know which cities we live in, what we’re interested in and who our friends and family are. Oh, and that picture of your meal you posted from the restaurant down the street? You just told them where you are.
Everything is uploaded to a giant server in a private company where we only assume the information is protected and our lives are private, as possible.
But as people working in a social media environment, making our money influencing each other on Facebook, Twitter, Instagram and LinkedIn – is it too late to turn back? Could you give up the social influence you’ve built on the Internet? The businesses we’ve built, the reputations and our clients? Would we be okay giving up social media if it ever inflicted on our overall privacy and wellbeing?
A part of me thinks it may be too late. Too late to step back and unplug social media from our lives even though we know it brings a sense of danger to our personal security. There are start-up companies every day, building and being inquired, all promising to bring social media to corporate environments. As ethical as these practices may be, we have to at least be aware of the possibility of every company dipping into social media our private information is being spread further and further away from us.
CNN reported some social media reactions to the CIA whistleblower: http://www.cnn.com/2013/06/07/tech/social-media/snooping-web-reaction/index.html
@mattdizwhitlock #NSACalledtoTellMe that after 4 trial memberships on eHarmony I probably should just give up.
@IIzThatIIz #NSACalledtoTellMe What Happens in Vegas, stays in our Utah data center.
@andishehnouraee The most important question: How will my presence on #PRISIM affect my @klout score?
It’s a scary thought to think that it may be too late to turn back from the social media presence we all work towards daily. If we monitor what information we put online, maybe you can better protect yourself but it’s always best to stay informed. So, what do you think?
by Miriam Hara | Jun 7, 2013 | Business Success, Latest, Social Media
I often have discussions with business colleagues, associates and clients about the merits of having a LinkedIn presence and the value of having a presence on LinkedIn. Quite frankly, adding LinkedIn to your social media marketing and yes, sales arsenal is good business. Many generalize LinkedIn and compare it to Facebook based on numbers. True, compared to Facebook with their 1.11 billion users, LinkedIn seems like a lightweight with a mere 200 million members. Yes, I am being funny. 200 million users is impressive.
The big difference between LinkedIn and Facebook users is that LinkedIn users are business professionals, a totally different and distinctive demographic than the friends and families found on Facebook.Comparing these 2 Social Media properties is like, forgive the feminine analogy, comparing a business suit to a cocktail dress.
By now , I believe that the majority of us have a LinkedIn profile (please say yes!). We talk about our professional-selves and connect with others in our industry. Many people use it to find jobs and employers use it to advertise jobs…and research perspective employees.
According to Forbes, the American business magazine, “LinkedIn is, far and away, the most advantageous social networking tool available to job seekers and business professionals today.” I tend to concur. It is now “a natural” to go on line and research a company via their website, and also search it out on LinkedIn. I don’t need to tell you about the influential and far reaching weight of Facebook. Despite the many differences of Facebook and LinkedIn there are common elements. Just like Facebook, LinkedIn provides yet another opportunity for your business to have a company page. Your company page is an opportunity to talk more about your company and the people who work there. Like Facebook, LinkedIn enables you to add photos and videos as well as case studies of your work…. and best of all engage with the people who follow you. LinkedIn allows you to personify your company, by linking your employees and management profiles to the company page. This assist in building a business reputation and showcasing a culture through personnel that is key in any business evaluation, perspective employees or potential clients. It builds your business community… uniquely yours. If that’s not powerful marketing, I don’t know what is. With an average income of over $100,000 your LinkedIn followers are an excellent resource to drive word of mouth sales.
LinkedIn has a great set of features you will want to take advantage of. You can post status updates, company announcements, product releases or whatever content you wish and link these updates to your Twitter account. You can create a group where you reach out and build your own community, in order to build business reputation. Businesses can also showcase your products and services. And the one feature I think is the most influential is the recommendations you can receive from LinkedIn members. Not only do the recommendations create a positive image the recommendation links to the person’s profile that makes the recommendation and provides instant credibility that can assist any sales process from employment to business to business sales.
Like any good social media tool LinkedIn offers you analytic information. You can view the total company followers, group followers, impressions, new followers in the last 7 days as well as page views, unique visitors, and page clicks over the last 7 days. It shows page views by tab, page visitor demographics, and more. Don’t worry this information can only be viewed by your company page 
administrator.
With all this audience and information, it’s a wonder why more businesses don’t have a company page and if they do, why they don’t “work” it to its fullest potential. LinkedIn is a powerful marketing and sales tool that just makes business sense.
You can follow us on our company page or you can follow our LinkedIn Group, Branding, Marketing, Social Media and Advertising Hoopla. We’d love to hear from you!
by Stephanie Fasulo | Jun 5, 2013 | Advertising, Branding, Latest, Social Media
A crabby situation!
Mr. Clean seemed to have had a long day a couple of weeks ago being attacked by giant crabs. He literally had a crabby situation on his hands! I wonder which line of cleaning products he used to clean up that mess. I can imagine giant crabs leaving quite a disaster, more so for the social media manager! However appalling this jaw-dropping hacker scenario may be, it’s sadly something every company should be aware of when jumping into managing online brands.
Most marketing communications departments have a process for internal or external crisis – but how many people ever face the actuality their Twitter or Facebook account might get hacked!? Why wouldn’t you think that? It’s the internet and that’s what the “bad guys” use the internet for causing havoc and unleashing giant, man eating crabs!
There is obviously a bad side to being hacked, other than facing the humiliation of very bad advertising on a global scale, your account loses the quality and authenticity you’ve been working so hard to attain. You’ll probably lose followers or your followers will help share the hacker’s message by telling all their friends about it. I found out about Mr. Clean because my friend Tay posted that picture above on her Facebook page commenting “hackers at it again”. She was blasé about the whole thing because she’s in public relations and understands social media challenges. But the majority of followers won’t be!
So how can we, professional communications people, protect ourselves against being hacked and keeping our online brand reputations in tact?
Variety is best
It’s always best to have a very difficult password to protect the Facebook and/or Twitter account. In many cases have a log of passwords safely stored and try and make them, where possible, different for each account.
Don’t pass around passwords
If you’re managing client accounts, don’t give them the passwords. They may want it to check in on what you’re doing, but it’s best if one person has access and can maintain relationships with true followers and keep an eye on internal hackers sending inmail, or posting spam. Someone without regular knowledge about an account may open messages flagged as spam and they wouldn’t even know it!
Open an email or not
In most cases hackers access through the webpage hosting sites, but for more secured accounts such as Facebook or Twitter, internal messages sent as spam can be the link a hacker needs to break into your account. Be watchful and cautious.
When Mr. Clean was hacked imaginably it was embarrassing, however, Mr. Clean’ social media manager chose to leave the hacker’s content and make a joke about it.
Burger King was probably the most memorable hacker attack as tweets explained they had been sold to McDonalds and even changed the profile image to the McDonald’s logo! But in a strange turn of events the community of Twitter thought it was the funniest thing and the story went viral. Once back on track, Burger King shouted out to its new followers and all was well in the world again.
Hacker situations are very real and very personal. As a social media manager I couldn’t imagine being hacked but I will prepare for it. Even though some people may take it lightly, I highly doubt clients or businesses will. I think the best way to deal with a hacker is to acknowledge it and go on with the show. And for the mean time, I’ll be keeping my eyes peeled for those mean, giant crabs!
