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Bad Advertising: It’s Not In The Brief

Bad Advertising: It’s Not In The Brief

by Miriam Hara | Jun 4, 2013 | Advertising, Branding, Creative, Latest

What makes for bad advertising? The answer is simple.. and often it’s not in the brief, because there wasn’t one! Ultimately what consumers see as the result is often the cumulation of poor direction, bad decisions and no creative brief outlining the...
Mr. Not-So-Bossy: How to Become More Influential at Work

Mr. Not-So-Bossy: How to Become More Influential at Work

by Lisa Wedmann | May 30, 2013 | Business Success, Latest

Let’s face it you can’t get anyone to do anything.  Nobody cares.  You’re a big loser and you get nothing done. You’re not the boss and everyone knows it.  It doesn’t matter that the Big Giant Head told you to make it happen. It’s not happening. They won’t listen....
Social Media Calendar: A How To Approach

Social Media Calendar: A How To Approach

by Miriam Hara | May 30, 2013 | Business Success, Latest, Social Media

It’s clear that like all things in marketing you need to determine your objectives. Only then can you evaluate and assess if your Social Media efforts are performing well. Once you have determined your objectives, the most critical aspect of developing a...
Facebook: Building a Brand Community One Post at a Time

Facebook: Building a Brand Community One Post at a Time

by Miriam Hara | May 29, 2013 | Branding, Latest, Social Media

It’s nice to see so many brands that were once fearful of plunging into social media finally dive in, at least on Facebook. Many brands and businesses have a Facebook page understanding that it is no longer an option to not have one. It is a “media”...
Marketing Morse Code: Set up your Twitter Strategy

Marketing Morse Code: Set up your Twitter Strategy

by Lisa Wedmann | May 28, 2013 | Advertising, Branding, Business Success, Interactive, Latest, Social Media

Most of us are familiar with Morse Code, that mystifying alphabet where letters are represented by a combination of long and short signals mostly called dashes and dots. Typically we’ve seen Morse Code used in movies where the distress signal S.O.S, three dots, three...
Specialty Agency or Specialty Marketing

Specialty Agency or Specialty Marketing

by Miriam Hara | May 27, 2013 | Advertising, Business Success, Latest

Twenty five years ago when I started 3H Communications , the specialty question always came up. This was one main hurdle to constantly overcome. We are lucky to say, 25 years later, we specialize in a multitude of industries because we positioned ourselves as a...
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