by Belinda Lui | Nov 12, 2013 | Latest, Marketing
In the saturated world of retail marketing, how can you ensure that you will be seen and heard? There has been a noticeable shift in Retail space over the past five years: a face-lift, if you will, on mass retailers such as Hudson’s Bay Company (HBC), Holt Renfrew,...
by Maria Mcquire | Nov 4, 2013 | Business Success, Latest, Marketing
No matter what kind of business you have, you need to promote it to profit from it. This rule does not change for automotive business. In order to do this, you can either promote your automotive business with traditional media that are often more costly and...
by Lisa Wedmann | Oct 25, 2013 | Advertising, Branding, Business Success, Communications, Latest, Marketing, PR, Social Media
As social media continues to change marketing landscape, one change I have seen is the convergence of marketing with PR. In the past, if you wanted an advertising campaign, you produced commercials, print ads and maybe some billboards. If you wanted a Public...
by Lindsay Sleightholm | Oct 16, 2013 | Branding, Design, Latest, Marketing
Though I’m a big music fan, I’m not going to pretend I know much about the actual music industry. But I do know a lot about graphic design and have my share of marketing know-how. And I recognize that there’s a lot more to creating an iconic band than...
by Miriam Hara | Sep 13, 2013 | Business Success, Latest, Marketing, Miriamisms, Social Media
The proper definition of an ebook is: A publication consisting of text, images or both in a digital format. No longer is the publishing world restricted only to the print medium! In the business world, the launch of ebooks is a daily occurrence. They’re quick...
by Miriam Hara | Aug 29, 2013 | Advertising, Communications, Creative, Latest, Marketing
It’s difficult to stay on trend today. Within minutes of an event it’s viral. Next week it’s old news. And it’s not hard to predict. I can safely predict today that by the time you read this blog Miley Cyrus and Robin Thicke will be replaced by another event that’s...
