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Cracking the Code: Differentiating Objectives and Strategies

Cracking the Code: Differentiating Objectives and Strategies

by Miriam Hara | Jul 21, 2023 | Advertising, Branding, Business Success, Marketing, Objective

As the world of marketing evolves, so does the demand for strategic thinking. Regardless of all new technology, at our disposable or how industries and marketing landscapes change, both setting objectives and strategies remain the cornerstone of successful...
Creative or Objective: How to find the balance

Creative or Objective: How to find the balance

by Lisa Wedmann | Jul 26, 2013 | Advertising, Business Success, Creative, Latest, Marketing, Objective

Quick… Pop Quiz Answer the two following questions with the first answer that jumps in your mind. Who is the most creative person you know? Who is the most objective person you know? Now think of those two people joined into one brain. Kind of like Dr. Jekyll and Mr....

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