by Miriam Hara | Aug 18, 2015 | Advertising, Business Success, Communications, Latest, Social Media
Great Content is King! Social Media is our current best friend. It allows us to talk regularly about our businesses (and ourselves) to anyone who’s interested. And there’s the rub: “anyone who’s interested.” The aim of great content creation is to get people...
by Jayne Christopher Bintley | Jul 24, 2015 | Business Success, Communications, Latest, Social Media
Publicity is all around us; now more than ever. Our eyes and ears are constantly fed information from all angles – we love it – we hate it – we crave it! We create new channels, we seek out more information, more detail – we want to know...
by Miriam Hara | Jul 22, 2015 | Advertising, Communications, Latest, Social Media
Origin of the word: List + (art)icle. Are listicles worthy of advertising? It’s a question that needs to be asked simply because they resonate so well with people and that’s what we want for our advertising messages. We want them to resonate? We want them...
by Miriam Hara | Jul 15, 2015 | Advertising, Latest, Social Media
I hate to break the news to you, but the social media channel is media; as such, it is a channel that is increasingly necessitating the use of advertising. Advertising is alive and well … and the social media channel can be thanked for that! Advertising, or...
by Miriam Hara | Jul 13, 2015 | Business Success, Latest, Social Media
In an airport, recently, I came upon an out of home billboard with a prominent headline: The future of sales will be social. I was taken aback by the statement. Hasn’t sales always been social? The very essence of sales is about the building of relationships. Any B2B...
by Miriam Hara | Jun 26, 2015 | Branding, Communications, Latest, Social Media
When is too much, too much? Have we reached the over exposure point? Nowadays we get “news” (perhaps a better word is “info” since whether it’s all “news” is often debatable) from so many different sources. We see the same celebrity on TV, on magazine covers, on...
