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Too much “star light”: When brands burn out.

Too much “star light”: When brands burn out.

by Miriam Hara | Jun 26, 2015 | Branding, Communications, Latest, Social Media

When is too much, too much? Have we reached the over exposure point? Nowadays we get “news” (perhaps a better word is “info” since whether it’s all “news” is often debatable) from so many different sources. We see the same celebrity on TV, on magazine covers, on...
Social Media Culture: Don’t get outed.

Social Media Culture: Don’t get outed.

by Miriam Hara | Jun 22, 2015 | Business Success, Latest, Social Media

Social media is not a single act … or a monologue. In order to achieve greatness (isn’t that what we’re all after!), a social media marketing strategy must embrace an internal social media culture. The use of social media must, and I repeat, must, be...
Business Writing: Is it enough?

Business Writing: Is it enough?

by Miriam Hara | Jun 18, 2015 | Advertising, Business Success, Latest, Marketing, Social Media

As a skill, business writing isn’t new. Written expression has always been valued as a means of communication between departments within organizations. Few businesses can do without a key business writer. Many feel a new dawn has arrived for business writing,...
‘Over the hill’ for social media? I don’t think so.

‘Over the hill’ for social media? I don’t think so.

by Miriam Hara | Jun 15, 2015 | Advertising, Business Success, Latest, Social Media

“The advertising world is a young person’s game.” We have all heard this statement before – but is it accurate? Social media, although not in itself ‘advertising’ has carved out its place within branding in an effort to establish brand relevancy....
Social Networking: Walk the talk!

Social Networking: Walk the talk!

by Miriam Hara | Jun 8, 2015 | Business Success, Latest, Marketing, Social Media

Social media is here to stay. It’s a fact of life. Gone are the naysayers that insisted that it was a passing fad. Social networking is now the new business network and it’s thriving! Consider this: Facebook represents one of the biggest social networks...
Social Media Engagement: Takeaways from Mom

Social Media Engagement: Takeaways from Mom

by Miriam Hara | Jun 5, 2015 | Business Success, Communications, Latest, Social Media

In a world of anonymity, courtesy of all the social media channels we have, it’s increasingly easier to develop a ‘sub-persona’ (digital persona) of the real ‘you’. Social media engagement has given everyone a voice for their opinions – the good, the bad and the...
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