by Miriam Hara | May 29, 2015 | Business Success, Communications, Latest, Marketing, Social Media
Earned media isn’t new. It’s been around for a very long time, under the umbrella of PR. As with everything in marketing and communications, technology has widened the spectrum for PR to include much more than traditional, editorialized media. When it...
by Miriam Hara | May 13, 2015 | Agency, Business Success, Latest, Marketing, Social Media
Marketing has expanded and evolved due largely in part to the internet and the launch of what is now referred to as the social media channel. Social media was once all the buzz. Now it needs to step aside to allow for the new buzz: Content marketing. Content marketing...
by Miriam Hara | Apr 15, 2015 | Advertising, Branding, Business Success, Interactive, Latest, Social Media
Every day we see brands entering the world of brand publishing. Having a content marketing strategy is a must for any business, no matter what industry they operate in. Have you ventured in yet? If not, why not? The terminology may be different. How it gets...
by Miriam Hara | Apr 2, 2015 | Branding, Business Success, Latest, Marketing, Social Media
There was a time (in the recent past) when brand sell was all about showcasing features and benefits to an intended target audience. With the emergence of social media, the art of the brand sell has evolved to include a very real social component. Social media has...
by Miriam Hara | Mar 31, 2015 | Business Success, Communications, Latest, Social Media
Google makes it easy for us to search for any kind of information we want, instantaneously. It has taken the guesswork out of life. But how accurate or relevant is the information we find? Let’s face it, Gen Y and Z are largely responsible for changing today’s...
by Miriam Hara | Mar 13, 2015 | Branding, Business Success, Communications, Latest, Management, Social Media
Could it be that corporate social media has seen its day in the sun? Only a few short years ago social media growth was exponential. Now it’s slowing down – almost to a crawl. Yet the explosion of the social media channel caused major corporations and small...
