Pinterest Marketing: Business or Pleasure?

Pinterest Marketing: Business or Pleasure?

I remember when Pinterest was first getting popular and served as one of the biggest distractions when I was trying to study for exams. I liked the humorous posts and fashion boards. A few years later, my friends started getting married and Pinterest was an excellent...
Hiring for Social Media Consulting

Hiring for Social Media Consulting

If you’re a company that’s looking to hire for Social Media Consulting, there’s a lot to consider prior to engaging with a consultant. Understandably, without a clear understanding of how social media exactly works, hiring on outside source may seem daunting. For...
Content Creation: Get found in 2014

Content Creation: Get found in 2014

2013 was a big year for anything and everything that was content, social and digital. There was much talk about responsive websites; on how Google changed its algorithms to include phrasing structure; and what I feel is the most important, is how keywords (SEO) have...
Brand Launch: In Social Media

Brand Launch: In Social Media

According to Socialnomics, 40% of Canadians were using Facebook or Twitter by 2010. By 2012, almost half of the population had joined social media sites. In 2013, it is established 2/3 of Canadians now use social media. These are facts to be considered when...
Social Engagement, Simplified

Social Engagement, Simplified

I’ve written several posts before on what to post, when to post, and how to post – but in this article, I want to discuss where to post. Which, admittedly, is just as important to identify as the other Ws of Social Engagement. Like most marketing efforts, there isn’t...