by Miriam Hara | Oct 23, 2014 | Communications, Latest, Social Media
How necessary is a business blog in today’s marketing arsenal? The “blog” is now a viable platform for communication and is becoming a significant part of the social media channel that is merging with what we now coin as content marketing. Couple...
by Miriam Hara | Oct 20, 2014 | Branding, Latest, Social Media
What are Brand friendships? Okay, I admit it, I’ve coined that term. But if you think about all that is being talked about in Social Media, brand friendship is really where it’s at. All the articles and blogs speak to the elements of engagement and...
by Miriam Hara | Oct 6, 2014 | Latest, Marketing, Social Media
What is social respect? Social respect is about gaining credibility and earning trust from others through the use of social media. Social Media – so much hoopla (excuse the pun)! Businesses and those who manage brands and products are now are realizing that social...
by Miriam Hara | Sep 11, 2014 | Interactive, Latest, Social Media
Is our expectation for Online Security unrealistic? Considering the speed of technology and information, by the time you read this it may already be old news. After Jennifer Lawrence and other celebrity iCloud accounts were hacked resulting in leaked nude photos, I...
by Belinda Lui | Feb 3, 2014 | Advertising, Branding, Business Success, Communications, Creative, Design, Latest, Marketing, Social Media
We’ve been noticing a trend recently that lends a hand to the celebrities and shows that a lot of us grew up watching. What is the purpose of using these particular stars or shows to appeal to viewers? We think it has something to do with nostalgic value. Retro...
by Belinda Lui | Jan 31, 2014 | Latest, Social Media
It isn’t news that the festivities and anticipation surrounding the upcoming Super Bowl XLVIII is followed none other by the advertising creative that will be airing during the Super Bowl! What follows closely behind these 2 most in virality, however, is the...
