by Tara Ford | Sep 2, 2025 | Uncategorized
Acceptance letter in hand, what’s the first move for most students? Not lining up a summer job, not registering for classes….. THE SWAG! Year after year, before the first lecture even begins, new students line up for the hoodie, the hat… the merch. But it’s more than...
by Tara Ford | Aug 27, 2025 | Uncategorized
Cracker Barrel recently learned a very public, very avoidable lesson: you can’t rebrand in a vacuum. The beloved 56-year-old chain rolled out a minimalist new logo, quietly ditching its “Old Timer” mascot ‘Uncle Herschel’ in his overalls, leaning against that oh so...
by Tara Ford | Aug 18, 2025 | Uncategorized
The moment Cristiano Ronaldo gave Georgina Rodríguez a jaw-dropping 37-carat engagement ring, the world gasped. Not only for the sparkle, but for what it represents. Behind every diamond ring lies one of the most powerful marketing stories ever told. From Legality to...
by Tara Ford | Mar 11, 2025 | Uncategorized
Why Focus on Patients When Physicians Write the Scripts? How can pharmaceutical companies truly embrace patient centricity when script-writers are their main bread and butter? A pharmaceutical company is a sales organization. Yes, it develops drugs, but those drugs...
by Tara Ford | Jan 10, 2025 | Uncategorized
Every year, graphic designers, interior designers, beauty experts, fashionistas, and even homeowners excitedly anticipate one crucial announcement: The Colour of the Year. Pantone and respected paint manufacturers reveal their picks every year. This literally sets the...
by Miriam Hara | Jul 10, 2015 | Advertising, Agency, Business Success, Latest, Marketing, Uncategorized
Earlier this week, I focused on you being the multi-tasking maestro as the business or team leader. It’s equally important to encourage your team members to multi-task. I’ll repeat my definition of multi-tasking. I’m not talking about one person being asked to wear...
