It’s back to business, but business, as we know it, has changed. We need to adapt to stay competitive and embrace change to be in the know … and ultimately on the go!
There is a resurgence of creativity that is now being channeled through mobile means. If it moves – it’s marketable, and very desirable. Grandparents are now on Facebook, not just their grand kids. Marketing to boomers is a new trend via social media. The iPad has revolutionized the way we communicate, interact, enjoy and share our lives, both personally and professionally.
Exciting times… It’s great to be a pioneer in this era!
Embracing the new is a must, but not by divesting the old completely. Traditional marketing, or as I like to call it, classical marketing – should be at the core of branding. Branding is still the epicenter of every campaign, every logo, every corporate entity and every product we purchase. It’s the journey towards the purchasing that has been redefined by mobile means; and the understanding of that leads to concrete and successful campaigns. Branding is still the backbone of the purchasing journey. More and more, clients are going back to their branding agencies, giving them their digital portfolio, to grow, as they did their traditional marketing pieces for years. It makes sense. Growing digitally together.
All the best to you, your family and your brands!